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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ux-research-empathy/
课程评论：没有评论
课程名称：用户体验研究 - 系统性共情与用户共情 课程概述：尽管共情和以用户为中心是设计思维和用户体验设计的核心，但关于用户研究或用户体验研究的必要性常常引发争议，原因包括时间不足或急于推进“想法”。即便我们决定在产品/服务开发之前进行用户体验研究，如何确保这一活动的有效性？我们如何知道它是否能够产生最佳结果和可操作的见解？值得思考的一些问题包括：我们是否在与正确的用户沟通？我们是否在询问正确的问题？我们是否使用了适合研究目标的工具？我们可以如何利用这些信息？ 关于课程：本课程旨在帮助用户体验设计师、研究人员、学生和志愿者深入理解如何规划和执行有效的用户体验研究，以理解用户在特定上下文中的心理模型和行为。课程将提供用户体验研究方法的概述，重点介绍初级和次级研究技术。学生将学习如何定义研究目标、识别研究问题并制定与项目目标一致的研究计划。课程将涵盖多种研究方法论，包括探索性和评估性研究。 通过本课程，学生将对进行用户体验研究的原则和实践有深入的理解，能够将其应用于现实世界项目，并进一步发展出可指导设计决策的可操作见解。
Even though empathy and user centricity has been the crux of Design Thinking and UX Design, the need for user research or UX research has often been debated upon for a variety of reasons, like lack of time or just wanting to push through an ‘idea' quickly.And let us say, we do decide to conduct UX research before product/ service development. How do we ensure the effectiveness of such activity? How do we know if it will yield the best results and actionable insights?Some pointers to think about-Are we speaking to the right users?Are we asking the right questions?Are we using the right tools for the proposed research goals?What can we do with this information?About course:This course is designed for UX designers, researchers, students and aspirants who want to develop a deep understanding of how to plan and execute effective UX research studies to understand users' mental models and behaviors within a particular context. The course will provide an overview of UX research methods and will focus on both primary and secondary research techniques.Students will learn how to define research goals, identify research questions, and develop research plans that align with project objectives. The course will cover various research methodologies, including exploratory and evaluative studiesBy the end of the course, students will have a solid understanding of the principles and practices of conducting UX research, and will be able to apply them to real-world projects and further develop actionable insights that can inform design decisions.
