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所在平台: Udemy |
课程主页: https://www.udemy.com/course/usingcxtogrow/
课程评论：没有评论
《用卓越的客户体验驱动客户增长！》是一门旨在教授学员如何通过提升客户体验来增加收入和拓展业务的课程。 **课程亮点：** * **基于研究和实例：** 课程将结合最新的第三方研究和真实的商业案例，展示卓越客户体验如何为企业带来收入增长和客户基础的扩大。 * **适合人群广泛：** 无论是已有各类实体或线上业务的企业主，还是有志于创业的新手，本课程都能提供宝贵的见解。特别适合那些不确定客户体验如何直接带来更高收益，或正在通过价格战来吸引和留住客户的经营者。 * **厘清概念：** 课程将清晰区分“客户服务”与“客户体验”，这对于客户体验管理至关重要。 * **解决痛点：** 对于那些花费大量时间和金钱进行被动式客户服务的企业，本课程将提供更具前瞻性的解决方案。 **课程内容涵盖：** * **客户体验基础：** 理解客户体验的本质。 * **客户服务与客户体验的区别：** 明确两者界限。 * **客户旅程：** 剖析客户在整个业务过程中的体验。 * **客户行为分析：** 探讨品牌忠诚度和客户流失等问题。 * **客户体验与利润的关系：** 研究第三方调查数据。 * **提升客户体验的策略：** 如何通过客户体验产生实际影响。 * **客户反馈的收集：** 有效获取客户意见。 * **客户评论回复最佳实践：** 专业处理客户反馈。 * **提升客户价值：** 持续为客户创造更多价值。 本课程将帮助您超越价格竞争，建立差异化优势，实现可持续的业务增长。
In this course, you'll see - both through recent third-party research and specific, real-life business examples - how delivering a superior customer experience can help you increase your revenue and grow your customers and business.This would be a great course for you if:You are a current business owner - whether you have an ecommerce, brick and mortar, or service business- who is actively seeking ways to improve your customers' experienceYou are an aspiring business owner and want to proactively identify ways to elevate your customers' experienceYou do not believe that providing a superior customer experience can directly benefit your business in terms of higher revenue and greater business growth.You aren't sure of the difference between customer service and customer experienceYou find that you are continually lowering prices or offering coupons to attract and retain customers, and are looking for ways to differentiate your business beyond competing on priceYou're spending a lot of time and money troubleshooting with reactive customer serviceCourse sections include: Understanding Customer ExperienceThe Difference Between Customer Experience and Customer ServiceThe Customer JourneyCustomer Behavior, Including Brand Loyalty and Switching3rd Party Research on the Relationship Between Customer Experience and ProfitsMaking an Impact Through Customer ExperienceSoliciting FeedbackBest Practices in Responding to Customer ReviewsFurther Improving Your Value to Customers
