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所在平台: Udemy |
课程主页: https://www.udemy.com/course/using-the-jobs-to-be-done-jtbd-methodology/
课程评论：没有评论
**课程名称：** 使用“要事驱动”（Jobs To Be Done - JTBD）方法论 **课程概述：** 本课程是一份全面、循序渐进的指南，旨在帮助您掌握使用“要事驱动”（JTBD）方法论这一强大的以客户为中心的创新框架。JTBD 方法论将您的焦点从产品功能转移到客户成果。您将学习如何询问客户雇佣您的产品来完成什么“要事”，而不是仅仅询问他们想要什么。这种方法不仅改变您对产品开发的思考方式，还能转化您的营销、客户体验和长期业务战略。 **核心内容：** * **识别和构建客户“要事”：** 学习结构化的方法来识别和界定客户的“要事”。 * **分类“要事”：** 通过实际案例和练习，了解如何将“要事”分为功能性、情感性和社会性需求。 * **“要事”优先级排序：** 使用评估紧迫性、重要性和可行性的矩阵，帮助您聚焦真正重要的“要事”。 * **设计目标解决方案：** 学习如何创造与客户期望相符的创新产品和服务。 * **制定营销信息：** 利用 JTBD 洞察力， crafting compelling marketing messages that reflect the real challenges and goals of your audience. * **监测和适应策略：** 学习如何持续收集反馈、追踪客户行为变化，并将新见解整合到战略中，确保解决方案的持续相关性和影响力。 * **实际案例应用：** 通过模型公司 BrightHome Solutions 和智能恒温器的发展历程，直观理解 JTBD 方法论的实际应用。 **课程目标：** 完成本课程后，您将能够： * 清晰地识别和构建客户“要事”。 * 基于影响力和可行性对“要事”进行优先级排序。 * 设计满足高优先级需求的客户中心化解决方案。 * 制定监测计划，以适应不断变化的客户期望。 **适合人群：** 产品经理、营销专业人士、创业者或业务战略家。 **是否提供教学大纲：** 否
Are you looking to create products and services that truly resonate with your customers? Do you want to move beyond guesswork and build solutions that directly address real-world needs? Welcome to "Using the Jobs To Be Done (JTBD) Methodology"-a comprehensive, step-by-step guide to mastering one of the most powerful frameworks for customer-centered innovation.The JTBD methodology shifts your focus from product features to customer outcomes. Instead of asking what customers want, you'll learn to ask what jobs they are hiring your product to do. This approach not only changes how you think about product development but also transforms your marketing, customer experience, and long-term business strategy.In this course, we'll break down the JTBD framework into practical, actionable steps. You'll learn to identify and frame customer jobs using a structured approach. Through real-world examples and practical exercises, you will discover how to categorize jobs into functional, emotional, and social needs. We'll guide you through prioritizing these jobs using a matrix that balances urgency, importance, and feasibility, helping you focus on what truly matters.Once the high-priority jobs are identified, we'll dive into designing targeted solutions. You'll learn how to create innovative products and services that align with customer expectations. Additionally, we'll explore how to use JTBD insights to craft compelling marketing messages that reflect the real challenges and goals of your audience.Since customer needs and market trends are constantly evolving, you will also gain skills in monitoring and adapting your JTBD strategies. We'll show you how to continuously gather feedback, track changes in customer behavior, and integrate new insights into your strategy. By maintaining a dynamic approach, you'll ensure your solutions remain relevant and impactful over time.Throughout the course, we'll use the model company BrightHome Solutions to illustrate the JTBD methodology in action. You'll see how a smart thermostat product evolves from understanding customer jobs to designing features that meet practical and emotional needs. From real-time energy tracking to automated comfort settings, every lesson will ground theory in practical application.By the end of this course, you will be equipped to:Identify and frame customer jobs with actionable clarityPrioritize jobs based on their impact and feasibilityDesign customer-centric solutions that address high-priority needsDevelop a monitoring plan to adapt strategies as customer expectations changeWhether you're a product manager, marketing professional, entrepreneur, or business strategist, this course will give you the tools to build products and services that genuinely matter. Join us to master the JTBD methodology and transform the way you innovate!Let's get started-enroll now!
