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所在平台: Udemy |
课程主页: https://www.udemy.com/course/using-content-creation/
课程评论：没有评论
这门Coursera课程“快速轻松地创建网站内容！”（Quickly and Easily Create Content For the Web!）旨在教授学员如何通过内容策展（content curation）来高效地创建吸引人的网络内容，从而推广业务。 课程强调，当前的网络内容通常指公司用于吸引访问者的博客文章、视频和播客。有效的内容营销能够带来更多流量、建立专业形象并赢得客户信任，甚至帮助网站在搜索引擎排名中靠前。然而，内容创作可能耗时且令许多人感到困难。 本课程提出的解决方案是内容策展。它并非取代写作，而是通过一种更轻松的方式来快速生成有价值的内容，从而实现： * 吸引更多网站流量 * 增加社交媒体粉丝数量 * 建立邮件营销列表 * 确立行业内的专家地位 * 保持在目标客户心中的活跃度 * 赢得同行认可和“社会信用” * 提升销售额 课程澄清，“内容策展”并非简单的链接聚合，而是要为所策展的链接增加价值。课程内容将通过分步视频、工作簿和模板来教授实现这一目标的方法，并分为四个主要部分： 1. **内容策展概述与示例**：介绍内容策展的定义、重要性及应用方式。 2. **创建策展内容**：教授如何选择主题、查找和筛选内容、为内容增值以及构建最终内容。 3. **内容策展技巧**：提供一些扩展内容策展价值的实用技巧。 4. **付诸实践**：指导学员如何开始运用内容策展来撰写网站内容并促进业务增长。 此外，课程还包含一个关于“入站营销”（inbound marketing）的奖励视频和一个关于内容策展的补充文档。课程的核心优势在于能够帮助学员持续不断地创造能吸引客户并促使他们采取行动的强大内容。
When people talk about website content writing these days, they're typically talking about the posts, articles, videos and podcasts that companies use to attract visitors to their website. There are a lot of great reasons to use online content to market your business - you can attract more traffic, establish your expertise and earn the trust that turns your website's visitors into customers. Heck, even Google changed their search engine so that sites with great content float to the top of their search results pages. However, creating content can be challenging. It takes time. Not everyone enjoys writing and many folks just don't like to write at all. Writing content for website means trouble to them! But what if there was a way to quickly and easily create the kind of content that attracts your target customers? What if you could use that content to build so much credibility, authority and trust that potential customers are driven to take action by buying your products and services, following you on social media sites and signing-up to get your newsletters? And, what if doing this was easier than what you're trying to do now? It's all possible with content curation. Content curation doesn't do away with the writing, but it does make web content writing easier to quickly create powerful content that will: ● Bring more traffic to your site ● Increase the number of your social media fans and followers ● Build your e-mail marketing list ● Establish you as a top "go-to" expert in your industry ● Keep you on top of your target customer's mind ● Earn you good karma (and "social credit") from your peers ● Increase sales What's that? You think content curation is the lazy man's way to do inbound marketing? Well, if you just listed a bunch of links, I would say that you're right. But content curation is much more than that. Content curation is all about adding value to the links you curate and this course teaches you - using step-by-step videos, worksheets and templates - how to do just that. The course is split into four parts: 1 Content curation overview and examples: teaches you what content curation is, why you should use it and how you can use it; 2 Creating content curated content: how to choose topics to curate, how to find and select content for each topic, how to add value to the content you find and how to construct the actual content; 3 Content curation tips-and-tricks: a couple of handy lessons on extending the value of content curation; and 4 Putting content curation into action: how to get started using content curation to start writing website content and blow up your business. But wait, there's more! I've also included a bonus video that teaches you all about inbound marketing and a content curated document which is all about content curation. The best thing about this course: You can use it to quickly create powerful content, content that brings customers to your site and drives them to take action, again and again and again and again and (well, you get the idea). p.s. Don't know a thing about me? Here are some nice things folks have said about other courses I've created: "Thanks for the fabulous Wordpress course. You put together a goldmine of information that has taken me from a mystified WordPress "do it myselfer" to someone who now knows exactly how to achieve the look I want." - Darlene S., WordPress for Artists customer "When I was looking for freelance writing jobs in 2010, Matt provided an affordable and downloadable course that has helped me find part-time work since Day 1." - Ben T., Earn More by Finding Freelance Writing Jobs Online customer "If I was new to the web and wanted to make money writing, I would kiss Matt's feet for this resource. It removes every single "bwah?" moment. Click here, then click this...If you're a writer who wants to make money online and you're new to the scene? Run, do not walk, and buy this resource." - Catherine C., Earn More by Finding Freelance Writing Jobs Online reviewer "Put simply, if you're just getting started writing online, you need this program...Matt's course takes the scary out of finding the work, and allows you to spend more time actually writing. If this had been around when I started I would have been all over it." - Holly J., Earn More by Finding Freelance Writing Jobs Online reviewer
