|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/user-understanding-how-to-ask-the-right-questions/
课程评论：没有评论
## 用户体验研究：如何提出正确的问题？ **课程概述：** 无论您是用户体验研究新手还是已有经验，本课程都将帮助您在未来的研究挑战中脱颖而出，并助您的项目、产品和初创公司取得成功。任何创新方法都建立在对用户愿望、需求和期望的深刻理解之上。与现有和未来的消费者进行对话，对于任何产品、应用程序和服务的开发或重新发布都至关重要。以客户为中心是经济有效地部署资源的关键。 在本课程中，您将学会如何通过定性访谈成为一名“洞察金矿挖掘者”，揭示隐藏的真相。通过精确的准备和执行用户访谈，您的研究挑战将取得成功。为访谈设计正确的问题始终是一项量身定制的任务。本课程通过帮助您充分准备，助您实现提出正确问题的目标。 本课程注重实践。为了提高学习效果，课程包含练习和理论背景。 **课程主题：** * 研究对业务成功的 **重要性** * **定性方法** 简介 * **研究者心态** 与**研究团队** * **业务目标** vs. **研究目标** * **制定研究计划**（需要访谈多少人？如何定义？） * **准备访谈指南** * **实际访谈情境** 及注意事项 * **提问的 5 条黄金法则** * 什么是 **数据分析**？ * **如何进行数据分析**？ **注意：** 本课程专注于 **定性研究**（例如访谈、深度访谈），而非定量研究（例如调查）。
No matter whether you are new to the research scene or already have some experience, this course will help you excel in future research challenges and bring your project, product and start-up to a success.Regardless which approach to innovation you or your company adopted, all approaches are based on the deep understanding of the wishes, needs and desires of the user. Entering a dialog with your present and future consumers is essential for any development or relaunch of products, applications and services. Consumer centricity is crucial for an economic deployment of your resources.During this course, you will learn how to become an ‘insight gold miner' via qualitative interviews and unveil hidden truths. With accurate preparation and execution of user interviews, your research challenge will become a success.Crafting the right questions for your interview is always a tailormade task. This course helps you to reach the goal of asking the right questions by helping you prepare properly.The course is practice oriented. To increase the learning impact, the sessions include exercises as well as theoretical background.The course takes you through the following topics:Importance of research for the success of your businessShort introduction to qualitative methodsMindset, researcher and research teamBusiness vs. research objectivesSetting up a research plan (To how many people should one speak and how to define it?)Preparing the guideline for the interviewsThe actual interview situation with what to look out for5 golden tips on how to ask the right questionsWhat is an analysis?How to proceed in an analysis?NOTE: this course focusses on qualitative research (e.g. interviews, in-depths), not on quantitative research (e.g. surveys)!
