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所在平台: Udemy |
课程主页: https://www.udemy.com/course/user-research-and-testing-for-ux-writing/
课程评论：没有评论
课程摘要：用户研究与测试在UX写作中的应用 课程名称：用户研究与测试在UX写作中的应用 课程概述：在UX写作领域，优质的微文案不仅是学习良好和不良实例的结果，还需要贴合特定目标用户的技能、需求、偏好、习惯、恐惧和价值观。因此，仅仅依靠传统的好与坏的写作实例是远远不够的。本课程旨在帮助UX写作人员彻底理解用户研究和用户测试的价值，使他们能够根据目标受众的特点做出更为精准的写作决策。 课程适合人群：本课程非常适合所有UX写作人员，以及与UX写作有关的设计师、项目经理、产品负责人和开发人员。即使是对用户研究有一定了解但在UX写作领域经验较少的研究者，也能从中获取新知识。 学习内容： 1. 了解用户研究与UX写作的关系。 2. 有效准备UX写作的用户研究。 3. 探索不同形式的用户研究。 4. 实际案例分析展示如何应用探索性用户研究方法。 5. 理解测试文案的不同质量标准。 6. 准备用户测试的最佳实践。 7. 验证用户研究的多种形式及其适用时机。 8. 实际案例分析展示如何应用验证性用户研究方法和工具。 如果你希望深入了解用户研究与测试在UX写作中的应用，欢迎加入本课程！通过学习，你将掌握为UX写作进行用户研究和测试的技巧，从而提升你的文案质量及用户体验。
There are many examples of good and bad UX Writing out there - and no doubt, these examples are helpful for every junior and advanced UX Writer.But is this really all we need to know in order to write great microcopy for our users?The answer is short and simple: no.Great copy and microcopy are always perfectly custom-tailored to the skills, needs, preferences, habits, fears, and values of our very specific target audience. This is why the classic good and bad practice examples of UX Writing are very limited in their informative value.And this is also why UX Writers - just like designers - more and more rely on proper user research and user testing, as it helps us to make target audience-specific, well-informed decisions about which emotions to address, which information to include, and which words to use.However, especially for UX Writers who are new to the field, many things about user research and user testing in UX Writing remain obscure:How can user research actually improve my UX Writing?What parts of our copy can be tested?What kinds of different methods for exploring and testing are actually helpful for UX Writers?How do we choose the right method?What do we need to keep in mind when setting up our user research and user testing?If you ask yourself these and other questions and have not yet found an answer to them, this course is the right choice for you!Who should joinThis course is the perfect choice for all UX Writers and for everybody who works with UX Writing.It may also be interesting for designers, project managers, product owners, and developers who want to include UX Writing into their product development process and are interested in how to make information-based writing decisions.For user researchers who are very familiar with general user research techniques but have only little experience with using these techniques in the context of UX Writing, this course also provides some new knowledge - not much, but some.What you will learnIn the first part of this class, you will learnwhat user research is and how it goes together with UX Writinghow to properly prepare your user research for UX Writingabout different forms of exploratory user researchhow different forms of user research support UX Writing decisionsabout real-life examples of how to apply exploratory user research methodsIn the second part of this class, you will learnabout the different quality criteria you can test your copy forhow to properly prepare your user testingabout different forms of validating user research and when to use themabout real-life examples of how to apply validating user research methods and toolsSounds good? Then join this class and learn how to conduct user research and user testing for your UX Writing!If you want to take all of my UX Writing courses, here is the order recommend:1 Introduction To UX Writing2 Transitioning To UX Writing3 Accessible UX Writing4 UX Writing: Finding Your Voice and Tone5 UX Writing in Practice: Documentation & Processes6 User Research And Testing For UX Writing7 Inclusive UX Writing: Physical Abilities & Neurodivergence8 Inclusive UX Writing: Gender, Race & Age9 Culture-Based UX Writing10 Localization in UX Writing11 Fighting „Dark" UX Writing: How To Write Kind UX Copy12 Building Your UX Writing Portfolio13 Freelancing in UX WritingPlease note that all courses stand for themselves and that you don't need to take any course as a prerequisite for taking another one. You don't have to follow this order. This is only my very own suggestion, which is especially helpful when you need guidance on which course to pick next.
