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所在平台: Udemy |
课程主页: https://www.udemy.com/course/user-feedback-surveys/
课程评论：没有评论
课程名称：用户反馈调查：基础知识 课程概述：本课程将教您如何通过简短的问卷收集在线客户反馈（即用户反馈），并利用这些反馈来优化您的网站和服务。课程开始时，您将学习在线客户反馈的商业价值，如何选择适合您业务的反馈工具，设置工具时需要考虑的事项，以及如何测试该工具。 接下来，您将了解主动和被动收集反馈的区别，以及在反馈收集过程中定义目标的重要性；您还将学习网络表单的三大支柱：关系、对话和呈现，以及如何精细调整您的收集方法。 最后，我将带您了解分析反馈数据的基础知识，如何有效地报告数据和洞见，以及如何创建优化文化。您将收获丰富的新知识，还将获得checklist，以便在实际操作时使用。 立即开始学习，了解您的客户和网站访客如何帮助您改善公司及其在线活动。
This course will teach you all you need to know about collecting online customer feedback, also known as user feedback, through short surveys and using it to optimise your website and services. To begin, you'll learn about: the business benefits of online customer feedback how to select a feedback tool that works for your business what you need to consider when setting up the tool how to test the tool After that, I'll help you understand: the differences between passive and active collection how crucial it is to define goals for your feedback collection process the 3 pillars of web forms Relation, Conversation, and Presentation how to fine tune your collection methods To close off, I'll walk you through: the basics of analysing feedback data how to report the data and insights effectively how to create a culture of optimisation You won't leave the course empty handed. With bags full of new knowledge, you'll have checklists to work with for when you get started for yourself. Start today and learn how you customers, your website visitors, can help you improve your company and its online activities.
