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所在平台: Udemy |
课程主页: https://www.udemy.com/course/user-experience-strategy-masterclass/
课程评论：没有评论
课程名称：NEW - UX策略大师班 - 成为UX策略师 课程概述： 本课程旨在帮助学员成为顶尖的UX设计师，通过六个关键步骤培养UX策略思维。课程内容紧凑，涵盖了UX策略的各个方面，确保学员能够在实际项目中应用所学知识。 1. **认识设计限制**：节省时间，专注于可实现的结果。 2. **成为讨论的合作伙伴**：不仅仅是设计师，需关注业务目标，聚焦结果而非输出。 3. **了解目标用户**：绘制项目利益相关者的生态图，并创建用户角色。 4. **创造价值主张**：确保所提供的服务独特且易于理解。 5. **构建商业模型**：支持价值主张，阐明为何最终用户会关心。 6. **持续优化策略**：明确与最终用户的沟通以及业务调整方向。 课程内容包括2.5小时的知识丰富的教学，提供7个完整的UX策略过程画布，可供下载并日常使用。此外，还包含86张精美的用户画像卡片，帮助学员快速创建有意义的用户角色。 通过一个实际的商业案例（99 grit学院），学员将全面理解UX策略工具的应用，掌握如何有效应对任何UX策略挑战并运用独特的方法。课程由安迪·沃亚诺夫斯基教授，他是设计领域的领军者，以易于理解的方式结合艺术与设计思维的流程，提高设计的影响力。 无论你是一名初学者还是希望深化理解的设计师，这门UX策略课程都将为你提供必要的工具与思路，帮助你将设计愿景转化为现实，并在业务中产生真正的影响。
BECOME UX STRATEGISTThe key step towards becoming the Ultimate UX DesignerSTEP 1Know what you design limits are - No more time wasted - design for a tangible resultSTEP 2Become the partner in the discussion - not just a designer - Business goals - focus on the outcome - not the outputSTEP 3Know who you're designing for and why - Map out the ecosystem of the project stakeholders and create their archetypesSTEP 4Be able to create great Value Propositions - Make sure what you offer is unique and fully understand what it isSTEP 5Be able to create a Business Model that fully supports you Value Proposition - Cover all the basis of the business and why should the end-customer careSTEP 6Be able to consistently rework the strategy - Know exactly which end-user to talk to and what about as well as correct the course of the business2,5 hours of knowledge packed content!7 immersive canvases fully integrated in the User Experience Strategy Process - available for you to download and use everyday!86 cards in a Beautiful Profiling Card Deck allowing you to create meaningful user experience archetypes in no time!Resources - canvases and the Profiling Card Deck for you to download and use on your projects daily!In this course you'll learn everything there is to know about user experience strategy. This is the only course on the market that not only shows the high-level process but also goes through each one of the steps in detail. In this user experience strategy course you'll get to work on an actual business case example - we'll be using out own tools to create an online academy: 99 grit academy for designers. This will allow you to fully understand how the User Experience Strategy tools work - we will not only show you the tools but also real examples of the results so that you know exactly what kind of results you should be expecting from each method. You'll learn User Experience Strategy focused on knowing what your design limits are, what is the outcome we're trying to achieve, who is the main project stakeholder and why, creating a great value proposition and putting it into the ecosystem of a business model. All of it wrapped together with a User Experience Strategy Rework Canvas. In this UX Strategy course you will learn:how to tackle any User Experience Strategy challenge that has been presented to you7 methods that are fully integrated creating this unique User Experience Strategy Processhow the entire User Experience Strategy works so that you can use any methods you might already know or even create you own exciting methodsThe course is taught by Andy Woynarowski - a charismatic leader disrupting the landscape of design in Europe. Andy is a determinist and an artist as well as design thinking and experience design expert - he combines the worlds of arts and processes, making it easy to understand how the design thinking process works. Everything is explained using a cause and effect methodology - every User Experience Strategy process step creates value for the next step. If you ever felt like wasting time, resources and money on a full day workshop as it didn't lead to anything meaningful and lacked purpose - this User Experience Strategy course will cover this exact aspect with diligence and focus. The presented User Experience Strategy process is the only one that covers all aspects starting with Design Limits and finishing on the tangible rework-able User Experience Strategy where the vision is being transformed into reality. If you're fed up with lack of design impact or think that it's just about glueing post-it notes to the wall - this User Experience Strategy course is the first one that changes this approach.Andy worked for Deloitte Digital as Head of Service Design capability in Central Europe and currently is the CEO of 99grit - a creative agency combining Experience Design (UX Design and Service Design), Digital Strategy, Design Thinking and Concept Art into one powerful package making a tangible design impact in Europe. He has worked as part of Research and Development Teams, Software Houses employing north of 500 Developers where he's built the entire Experience Design Team and the design thinking approach from scratch and lead the team that delivered the entire creative part of a Digital Transformation project for 25 000 000 EUR.
