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所在平台: Udemy |
课程主页: https://www.udemy.com/course/usability-testing-f/
课程评论：没有评论
课程名称：如何进行用户测试 课程概述：本课程旨在帮助您快速提升用户体验设计（UX Design）的技能，用户测试是每位UX设计师应该掌握的重要技能。该课程适合已经具备一定UX知识的设计师，帮助他们更进一步。经验丰富的设计师也可以通过本课程复习并检验自己在工作中是否应用这些概念。课程涵盖所有能力水平的设计师，讲师将逐步带领学员了解用户测试的各个阶段。这一过程在我们的代理机构中使用，往往能显著改善设计效果。 掌握用户测试后，您将能使自己的作品更具直观性，与用户产生更好的联结。了解如何进行用户测试将为您的工作增加权威性，并帮助您在与其他利益相关者的沟通中更具说服力。用户测试的好处包括： 1. 提高收入和转化率：投资用户体验可以为组织带来显著优势。研究表明，采用以用户为中心设计的公司，其投资回报率（ROI）较高达230%。 2. 降低成本：用户测试能为您提供观众的宝贵反馈，帮助您做出以用户为中心的设计决策，从而避免昂贵的开发错误。 3. 获取客观视角：您可以在开发过程中早期获取用户反馈，或在产品发布后进行反馈，但您永远无法避免这一步骤。如果等到发布后才首次获取用户反馈，将会使后续迭代变得困难且昂贵。 通过本课程，您将学会用户测试的基本技巧，进而提升您的设计能力与效率。
Learn how to improve your UX design really fast. User Testing is a skill that every UX designer should know that and master. The class is aimed at designers that already know a bit about UX and would like to take their skills to the next level, experienced designers can also review these classes and check if they are applying them to their work. The class is for designers of all abilities.I'll walk you through step by step showing each stage of the user testing process. This is a process we use in our agency and it never fails to surprise me how much it can improve your design. After mastering User Testing you will be able to make your work more intuitive and connect with the user. Knowing how to carry out User Testing will give your work more authority and help defend it against other stakeholders. User testing will help:1. Increase Your Revenue and Conversion RatesInvesting in UX can give organisations a big advantage. 10 years of research shows that companies who put user-centred design at the core of their strategy see a 230% higher ROI.2. Reduce Your CostsUser testing will give you valuable feedback from your audience and will help you make user-centred design decisions. Armed with user insights, you can avoid expensive development errors 3. Get an Unbiased PerspectiveYou can either get user feedback early in your development process, or you can get it after launch - but you can't avoid it forever.If you wait until launch to get user feedback for the first time, it's going to be difficult and expensive to iterate.
