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所在平台: Udemy |
课程主页: https://www.udemy.com/course/unofficial-udemy-instructor-guide-udemy-course-marketing/
课程评论：没有评论
以下是关于Coursera“Udemy课程营销/推广新手指南”课程的中文内容摘要： **课程名称：** Udemy课程营销/推广新手指南 **课程概览：** 本课程旨在帮助Udemy讲师实现更多学生、评分和销售。讲师Brian Jackson指出，成功的关键在于“学生 -> 评分 -> 销售 -> 学生”的“旋风效应”。课程将指导学员如何通过以下方式吸引大量学生、获得评分并最终提升销售额： * **获取大量学生（在几天内）：** * 利用“黑帽论坛”免费列表 * 创建“引流磁石”（作为永久免费的课程） * 课程还会指导学员如何明确目标学生群体，以获得更佳的初始结果。 * **获取大量评分（在几周内）：** * 利用Udemy课程记录 * 利用Udemy消息系统 * 重点在于高效地从目标学生群体那里获得评分，以促进销售。 * **实现高额销售（每月数千美元）：** * 使用“超强力”的Udemy推广公告 * 再次利用Udemy平台生成销售和更多的学生。 **值得注意的是，本课程强调完全**不依赖**外部营销手段，例如：** * 博客文章 * 邮件列表 * CPC广告 * Kindle书籍 **课程承诺：** 所有营销策略都将通过Udemy自身提供的资源来实现。 **讲师成就（截至2017年6月23日）：** * 总学生数：50,918 * 总课程数：32 * 总评分数：2470 * 2017年平均月收入：$2,195.75 **讲师成就（截至2018年4月5日）：** * 总学生数：66,716 * 总课程数：34 * 总评分数：3,766 * 2018年平均月收入：$3,048.88 （较2017年平均月收入增长显著） **课程定位：** 讲师坦诚此课程已过时且评分不高，主要目的是免费分享给现有Udemy学生。但讲师仍认为课程内容具有价值，特别适合那些希望全面了解讲师营销策略的“Brian Jackson completists”。 **课程宗旨：** 通过系统性的策略，利用Udemy自身平台，帮助新讲师入门并实现课程的推广和盈利。
Note: I remember nothing about this course except that it is out of date and poorly rated. I'm publishing it so that I can distribute it for free to my existing Udemy students. I believe this course still has a lot to offer. Please do not buy this course expecting my best information on self-publishing children's books. Instead, become a student via another course and get this one for free ;-).This is a course for Brian Jackson completists ;-).Hello,I already know what you want. You want more students, reviews and sales!After all, that's all it takes to become a successful Udemy instructor. Students, reviews and sales. So why then do some people want to make Udemy course marketing seem so complicated?Note two things regarding my initial statement. First:Students >>> Reviews >>> Sales >>> Students...This is a more accurate depiction of the relationship between the fundamental elements of Udemy success. In other words, students lead to reviews that lead to sales that lead to even more students.I refer to this as the cyclone effect in which a small breeze can be whipped up into a whirlwind that can lift a car off it's wheels.How do you start your own cyclone? By focusing first on students, then reviews, and then sales, in sequence, building an initial breeze into a torrent.Still with me? I thought you might be...The second thing to note? Welcome to the course, it's already begun. I don't believe in filling my courses with a lot of "extraneous material". Keeping that in mind, shall we continue...In this course, I'll teach you how to get 1,000s of students in days using:Best Black Hat Forum free listingsA Lead Magnet (a forever free course)I'll even describe the different mix of students you're after so that you won't be disappointed in your initial results.In this course, I'll show you how to get dozens of reviews in weeks using:Udemy Course RecordsUdemy Messaging SystemHere we'll use Udemy itself to continue our marketing campaign. We'll focus on getting reviews fast from our mix of students; after all, reviews lead to increased sales...In this course, I'll show you how to make thousands of dollars per month using:Udemy Promotional Announcements (on steroids!)Again, we'll use Udemy itself to generate sales and.you've got it, more students.And we'll do it all without...B L O G P O S T S.Mailing Lists.CPC Advertising.Kindle Books...In fact, we'll do it all with the resources Udemy has provided.These last almost 3 years I've already generated the following statistics (as of June 23, 2017):Total Students: 50,918Total Courses: 32Total Reviews: 2470And check out my average revenue for this year's (2017):January 2017 Monthly Revenue: $2,884.22February 2017 Monthly Revenue: $1,924.35March 2017 Monthly Revenue: $1,829.63April 2017 Monthly Revenue: $2,080.04May 18, 2017 Revenue: $1,312.56May 2017 Projected Monthly Revenue: ($1,312.56 / 18) * 31 = $2,260.52 projected May revenue2017 Average Monthly Udemy Revenue: $10,978.67 / 5 = $2,195.75 avg per month2018 Update:These last almost 4 years I've already generated the following statistics (as of April 5, 2018):Total Students: 66,716Total Courses: 34Total Reviews: 3,766And check out my average revenue for this year's (2018):2018 Average Monthly Udemy Revenue: $9,146.40 / 3 = $3,048.88 avg per monthThat's an increase of over $850 over last years monthly average. And it just keeps growing...So if you're ready to market your Udemy course like you've never marketed before, join me on this voyage of discovery.--Brian
