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所在平台: Udemy |
课程主页: https://www.udemy.com/course/unofficial-udemy-course-marketing-course-length-and-price/
课程评论：没有评论
**课程名称：** 非官方 Udemy 课程营销：时长、价格和优惠券 **讲师：** Brian Jackson **课程概述：** 本课程由 Brian Jackson 讲授，他是一位经验丰富的 Udemy 讲师，拥有近 40 门课程。该课程旨在帮助 Udemy 讲师提升课程营销技能，专注于利用课程时长、价格、优惠券和公告等策略。Brian Jackson 将分享他八年来在 Udemy 上的个人经验和大量真实案例。 **课程内容：** * **课程时长策略：** 探讨如何确定最佳课程时长，包括最低和最高时长限制、课程的合理长度、免费课程的两小时限制、通过时长竞争以及 Udemy 对课程时长的四舍五入。 * **课程定价策略：** 讨论如何设定最优课程价格，包括最低和最高价格、价格与时长的匹配以及通过价格竞争。 * **优惠券和公告：** 讲解如何有效使用优惠券代码和发布公告来推广课程。 **学习目标：** 学完本课程后，学员将能够有效利用 Udemy 的课程时长和价格策略来推广自己的课程。 **目标学员：** * 刚开始在 Udemy 上教学的新讲师。 * 在 Udemy 上有一定经验，希望巩固和提升营销技能的讲师。 **课程时长：** 约 76 分钟。 **课程特色：** * 内容精炼，直击要点。 * 包含讲师丰富的个人经验和真实的营销案例。 * 强调在投入大量时间和精力发布课程之前，学习有效的销售策略。 **是否推荐：** 讲师认为，对于所有新的 Udemy 讲师来说，学习本课程是强制性的。
Note: I remember little about this course except that it is brand new and untested.This is a course for Brian Jackson completists ;-).Hello and welcome to my course, 'Unofficial Udemy Course Marketing: Length, Price and Coupons'.My name is Brian Jackson. I'm the instructor of this course. I'm also the writer of over a dozen books, publisher of over 100 books and Udemy instructor since 2014, with almost 40 Udemy courses to my name.This is a short, no-frills course about how to market your Udemy courses using course length, price, coupons and announcements. The course includes lots of personal experience from my 8 years on Udemy, along with lots of real-life examples.In this course, I discuss strategies for determining the optimal length for your Udemy courses, including: minimum and maximum lengths, letting a course be as long as it needs to be, the two-hour limit for free courses, competing via length and the rounding up of course lengths by Udemy. I also discuss the optimal price for your course, including: minimum and maximum prices, matching course price to length and competing via price. Additionally, I discuss coupons codes and announcements.After watching this course, you will know how to promote your courses via Udemy length and price.This course is for instructors new to teaching on Udemy and those who have been here a while and want to brush up on their marketing skills.Why not learn how to sell on Udemy before spending months and years publishing on Udemy?Clocking in at as close to 76 minutes as I can get (find out why in the course), watching this course should be mandatory for every new Udemy instructor.So, enroll in the course now and I'll see you in the classroom,--Brian
