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所在平台: Udemy |
课程主页: https://www.udemy.com/course/unlocking-customer-insights-jobs-to-be-done-method/
课程评论：没有评论
课程名称：工作待完成：掌握客户需求以推动产品和项目 概述：你是否曾想过客户真正购买产品的原因？令人惊讶的是，这往往不是因为产品的功能。此课程旨在提供一份高效且实用的工作待完成（JTBD）方法论概述。通过这门课，你将能够在你的组织中实施JTBD，并在日常工作中更好地理解客户需求，有效创新，优化你的产品或服务，并使你的产品与众不同。 适合对象： - 产品经理、产品负责人、市场及战略经理、分析师、研究人员、设计师 - 希望创造更好产品和服务的企业主、创业者和创新者 - 在创新领域工作的顾问及教练 课程主题： - 使用JTBD方法进行客户访谈和客户研究 - 分析和综合数据以揭示客户洞察 - 基于洞察定义客户价值主张 - 涉及10多种JTBD相关方法，如采访过程、作业声明、作业执行者、主要与相关作业、痛苦与获得（需求）分析、同理心地图、工作待完成框架、作业优先级、价值主张画布、商业模式画布、设计思维、精益创业等。 课程内容包括： - 1.5小时的视频内容，涵盖理论和实际演示 - 30分钟的实践作业和测验，以进一步训练你的技能 - 一份课程手册，便于学习并作为日常工作的参考指南 - 可用于实际项目的实用模板 课程结束后的收获： - 你将熟悉JTBD的最重要术语和工具 - 你将能够开发真正满足客户需求的出色产品和服务 - 你将提升创新思维和研究技能 完成课程后可获得证书： - 免费下载Udemy完成证书（无需学习成功验证） - 可请求Responsive Strategy提供详细的出勤确认，需支付小额手续费（无需学习成功验证） - 若需成就证明，可以选择在课程结束时与Julia Lettinger进行1:1会话，成功完成后将颁发Responsive Strategy的成就证书以确认学习成果。 讲师介绍： 我是Julia Lettinger，Responsive Strategy的创始人，一家位于柏林的战略和数字转型咨询公司。从2017年起，我和我的同事们协助企业进行战略开发，尤其是在敏捷与数字转型领域。自2019年以来，我还在柏林经济与法律学校教授战略管理，并自2018年起成为Udemy讲师，已有约30,000名参与者。 如果您不满意，可以在30天内申请退款，毫无疑问！快来注册课程吧！期待在我的视频中见到你！ 竭诚问候， Julia
Have you ever wondered why customers REALLY buy products? Spoiler: It is quite often NOT because of your products' functionality.This course is designed to provide a hand-on and time-efficient overview of the Jobs To Be Done (JTBD) methodology. By the end of this course, you will be able to implement JTBD in your organization and use it in your daily job to better understand customer needs, innovate effectively, and optimize your product or service and differentiate your offerings.This Course is Perfect for you if you:Product managers, product owners, marketing & strategy managers, analysts, researchers, designersBusiness owners, entrepreneurs and innovators that want to create better products & servivesConsultants, coaches working in the field of innovationCourse Topics:Conduct customer interviews and customer research with the JTBD methodologyAnalyse and synthesize data to unlock customer insightsDefine customer value propositions based on your insights10+ JTBD-Related Methods Covered in the Course:Interview Process, Job Statement, Job Executor, Main & Related Jobs, Pain & Gain (Needs) Analysis, Empathy Map, Jobs To Be Done Framework, Job Prioritization, Value Proposition Canvas, Business Model Canvas, Design Thinking, Lean StartupWhat Does the Course Include?1.5 hrs of video content, mixed between theory and practical demonstrations30 minutes of practice assignments and quizzes to further train your skillsA course handout to facilitate learning and as a reference guide for your daily workPractical templates to apply in your own projectsWhat Can You Do After the Course?You will be confident with the most important terms and tools of JTBDYou will be able to develop outstanding products and services that really fulfil customers' needsYou will improve your innovative thinking and research skillsAvailable Certificates upon Course CompletitionTo showcase your newly acquired knowledge upon completing the course, you have three options:You can download the Udemy certificate of completition for free (no learning success verification).You also have the option to request a more detailed Confirmation of Attendance from Responsive Strategy for a small processing fee (no learning success verification).If you require proof of achievement, you can opt in to add a 1:1 session with Julia Lettinger at the end of the course for an additional fee. Upon successful completion of the live session, we will issue you a Certificate of Achievement from Responsive Strategy as a confirmation of your learning success.Why Should You Buy the Course from Me?I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so farSo, go ahead and get the course! I look forward to welcoming you in my videos.Warm regards,JuliaPS: If you are not satisfied, you can request a refund within 30 days. No questions asked!
