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所在平台: Udemy |
课程主页: https://www.udemy.com/course/unity-2016-email-list-building-why-and-how/
课程评论：没有评论
这门 Coursera 课程“Unity 2017 - 电子邮件列表构建 - 为什么以及如何”旨在指导视频游戏开发者如何在其游戏中构建电子邮件列表。 课程核心观点： * **电子邮件列表是关键：** 在应用商店充斥着海量应用的今天，开发者必须建立自己的电子邮件列表，以绕过应用商店的自然发现障碍。 * **提升用户参与度与收入：** 通过电子邮件列表，开发者可以轻松地向现有玩家推广新功能、新角色甚至新游戏，从而提高下载量和用户参与度，潜在地增加收入。 * **避免重复错误：** 课程强调许多开发者像讲师自己多年前一样，犯了忽视电子邮件列表而过度依赖广告或社交媒体的错误。 * **电子邮件营销优于社交媒体：** 课程认为，与充斥着大量信息的社交媒体相比，电子邮件更能确保信息被用户看到，因此能实现更好的营销效果。 * **如何开始：** 课程将提供具体的 Unity 3D 系统构建步骤，并为学员提供可直接用于项目的完成代码包。 课程提供的即时实用技巧： 1. **在成就达成后收集电子邮件：** 在玩家杀死 Boss 等获得成就感时，玩家更容易愿意提供个人信息。 2. **提供奖励激励：** 通过“奖励玩家 250 个金币以换取电子邮件”等方式，激励玩家提供信息。 总而言之，这门课程教授了一个被低估但极其有效的游戏营销策略，帮助开发者建立忠实的玩家社区并驱动业务增长。
WHY YOU MUST BUILD YOUR EMAIL LIST IN YOUR VIDEO GAME-AND HOW TO GET STARTEDif you are not building an email list, you're making a HUGE mistake. Your app or game needs to capture the user's information, such as the email address, first name and last name."Why would I EVER want to build an email list?"Nowadays the app stores are saturated with apps. Take a look at the Google Play store in 2016, there are about 2 millions apps. In 2008 there was less than 100K apps!It's hard to get players to find your game. That's why your game must have a way to capture the player's email address, so that each time you come up with a new set of features, new characters, or even a new game, you can easily spread the word and get a boost in downloads and in user engagement.To put this in perspective, had I started building an email list back in 2010 as I was building dozens of games, when I would release a new game, I could have had 7 to 10 times MORE users, which translates in potentially 10 times money than I would originally get.How dumb, right?Fast forward to today, I see people making the same mistake I made years ago. Instead of building their email list in their game, they're focusing on pointless things like paying for ads… or worse… social media (YEAH!!).And that's why I want to share this new course with you where I share how to build a system to capture emails using Unity 3D. Now I go through every single steps to create this system, but for the lazy ones, by joining this course, as a bonus, you get the completed bundle that you can in any of your Unity game projects. Life is good!Why Email Marketing crushes Social Media MarketingYou might think I'm crazy to say this, everyone says social media is the way to go, you gotta use Facebook and Twitter!Well let me tell you something.How many tweets do you receive daily on average? 100, 2000, 5000?How many emails do you receive daily on average? 5, 10, 25?Okay, by now I'm sure you get it! Your messages will have more chances to get seen by email that by Tweeting or by posting it on Facebook!!!Email performs so much better than social media.Building an email list in your video game is easy. Just follow my steps.Join this course now.***Not convinced yet? it's cool..listen up...Here are 2 tips I'm giving you away that you can implement in your game right now!1) Go ahead and place an email capture form when the player kills a boss.Human psychology shows that after "feeling good" about reaching an achievement, people are more prone to give back.Here, the player's brain is releasing endorphins because he or she is feeling good after having killed the first boss. The player is now ready to give back, by giving away their email address.2) Here is another strategy to entice the player to give your their email address:You can use the "carrot" system to capture emails. For example: "Player gets 250 coins for giving away their email".Now that you're all pumped up, let's get started!Join this course now.
