|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/understanding-strategic-marketing/
课程评论：没有评论
**课程名称：** 理解战略营销 **课程概述：** 本课程是针对管理者和MBA学生的战略营销指南，旨在帮助您掌握营销理论与实际应用。无论您是正在推出新品牌、开拓新市场，还是希望提升现有销售额，精通营销都至关重要。 主讲人Chris Croft是一位国际知名演讲家和畅销书作者，拥有超过20年的营销技能教学经验，教学风格风趣幽默且极其实用。他将带您深入了解营销的方方面面，包括： * **市场准备与规划：** 如何有效准备和规划您的营销活动。 * **客户与竞争对手洞察：** 深入理解您的客户，并分析竞争对手。 * **定价策略：** 掌握为产品设定最佳价格以实现收益最大化。 * **产品与市场适配：** 如何将正确的产品在正确的时间呈现在正确的人面前，以快速提升销售额。 * **新市场机遇：** 识别并进入新的、有盈利潜力的新市场。 * **优势劣势分析：** 了解自身的弱点并加以规避。 * **核心营销理论与模型：** 涵盖SWOT、4Ps、波特五力模型、安索夫矩阵等MBA级别 academic models and theories，并提供可立即用于提升业务成效的实用工具和案例。 * **营销预算优化：** 确保您的营销预算获得最高回报。 本课程保证让您保持高度参与，轻松学习，并将获得改变您工作和生活的宝贵技能。 **额外信息：** * 本课程提供30天退款保证。
Understanding Strategic MarketingA guide for managers and MBA students to master marketing theory and applicationThis course could save your business $1000s - if you're launching a new brand, moving into new markets, or wanting to grow your existing sales - marketing is a valuable skill that you definitely need to master.Chris Croft is an international speaker and widely published author, who's been teaching Marketing skills to companies for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life changing skills for home and work.He covers everything you need to know from preparing and planning, understanding your customers and competitors, setting your prices, and ultimately getting the right products in front of the right people. This course covers all the academic models and theories you'd learn on an MBA course, but with practical tools and examples you can use right away to get better results for your business.The course overview includes:Getting your product in front of the right people at the right time, to see your sales rocketHow to understand your customers betterSpotting new lucrative markets to move intoUnderstanding you weaknesses, and minimising themMarketing theories ranging from SWOT, 4Ps, Porters 5 Forces, Ansoffs Matrix, and many othersSetting your prices for maximum revenueHow to make sure your marketing budget gets the highest return possibleAnd lots lots more!This course comes with a 30 day money back guarantee.
