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所在平台: Udemy |
课程主页: https://www.udemy.com/course/understanding-profit-and-loss/
课程评论：没有评论
课程名称：如何使零售采购盈利 课程概述：本课程旨在帮助学员掌握四个使零售采购盈利的关键组成部分，每个部分都进行了详细的讲解。课程将探讨基础和扩展利润与损失（P & L）报表的构建与计算。 在基础P & L报表部分，我们将重点分析： - P & L报表的基本组件 - 净销售额 - 销售成本 - 毛利 - 运营费用 - 运营利润 - 各组件之间的相互关系 - 四个调整以获取利润的变量 我们将讨论如何调整四个利润变量以提高店铺利润，包括零售价格、销售量、销售成本和运营费用。学员将学习如何设定产品的最佳零售价格，以确保在保持竞争力的同时获得利润。此外，我们还将探讨诸如市场营销、广告、店铺布局和客户服务等提高销售量的方法。 接下来，我们将深入探讨销售成本，讨论与产品生产和销售相关的各种成本，以及如何在不降低质量的前提下减少这些成本。最后，我们将分析运营费用，包括租金、公用事业费用、工资和营销等，并探索在维持成功经营的同时降低这些成本的方法。 在扩展报表部分，我们将研究： - 总销售额 - 减少项 - 销售成本 - 保持加价 - 毛利 - 贡献毛利 - 毛利投资回报率（GMROI） 课程包含案例分析和小测验，以帮助学员理解每个组件及其相互关系。完成课程后，学员将全面理解四个利润变量以及如何调整这些变量的策略，以提高店铺的盈利能力。无论您是经验丰富的零售商还是刚起步的新手，本课程都是希望发展业务和提升底线的必备资源。
Learn the 4 components that make Retail Buying profitable. Each of them are explained in detail in this course. This course addresses the construction and calculation of the Basic and Expanded P & L StatementIn the Basic P & L StatementWe will examineBasic Components of the P & L StatementNet SalesCost of Goods SoldGross MarginOperating ExpensesOperating ProfitInterrelationships among ComponentsFour Variables Adjusted for ProfitWe will also discuss how to adjust the Four Profit Variables, to increase store profit.Retail priceSales volumeCost of goods soldOperating expensesYou'll learn how to set the optimal retail price for your products to ensure you're making a profit while still being competitive. We'll also cover ways to increase sales volume, from marketing and advertising to improving your store's layout and customer service.Next, we'll delve into the cost of goods sold, discussing the various costs that go into producing and selling your products and how you can minimize them without sacrificing quality. Finally, we'll look at operating expenses, including everything from rent and utilities to salaries and marketing, and explore ways to reduce these costs while still maintaining a successful business.In the Expanded StatementWe will examineGross SalesReductionsTotal Costs of Goods SoldMaintained MarkupGross MarginContribution MarginGMROIYou will have worked examples to understand each component and Quizzes that help you think and remember the components and see the relationship between each of the component By the end of this course, you'll have a comprehensive understanding of the Four Profit Variables and the strategies you can use to adjust them to increase your store's profitability. Whether you're a seasoned retailer or just starting out, this course is a must-have for anyone looking to grow their business and increase their bottom line.
