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所在平台: Udemy |
课程主页: https://www.udemy.com/course/uncover-cognitive-biases-in-the-customer-journey/
课程评论：没有评论
课程名称：**揭秘客户旅程中的认知偏差** **课程概述：** 本课程旨在探讨用户在购买决策过程中遇到的各种认知偏差，以及营销人员如何利用这些心理捷径来提升销量。同时，课程也关注如何利用认知偏差来改善客户体验，让客户在消费过程中获得更愉悦的感受。 课程将从以下几个方面展开： * **什么是心理捷径/认知偏差：** 解释认知偏差的概念及其在大脑中的运作机制。 * **客户旅程中的偏差：** 通过一个名为“Bob”的人物，描绘其规划、购买和享受海滩度假的全过程。在故事的各个阶段，课程将引导学员识别Bob所经历的认知偏差，并对这些偏差进行定义和举例说明。 * **营销策略与客户体验：** 探讨营销人员如何巧妙运用认知偏差来影响消费者行为，以及如何积极地利用这些偏差来提升客户的整体体验。 课程强调互动性和趣味性，通过生动的故事和案例，帮助学员深入理解认知偏差在客户旅程中的应用。课程还包含大量精美的海滩图片，为学习过程增添一丝轻松愉悦的氛围。 **目标受众：** * 对自身易受营销策略影响感到好奇的学习者。 * 希望提升客户体验、而非欺骗客户的营销从业者。 **核心内容：** 心理捷径、认知偏差、客户旅程、营销策略、客户体验。
Are you curious about how you could fall victim to marketing ploys due to your brain's mental heuristics? Are you a marketer looking not to trick your customers but to improve their experience? In this course, we will discuss both the tricky biases that marketers use to nudge up sales but also some of the other biases companies can use to help customers enjoy their experiences more. This is, after all, a customer's world now. As for the nuts and bolts of this class, read on. I will guide you through what heuristics/cognitive biases are and why your brain uses them. I have also created a story about a man named Bob who plans for, purchases, and eventually goes on a beach vacation. During all stages of this journey, you will hear his story, then I'll have you guess which biases he encountered during each phase, and finally, we will define the biases and discuss a few more examples of each. I hope you find this to be a fun and interactive way to learn about biases during the shopping journey. Plus, there are lots of beautiful pictures of beaches since I created this course in deep winter as the cold penetrated my bones.
