|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/unboxing-consumer-products-retail/
课程评论：没有评论
课程名称：消费者产品与零售揭秘 课程概述：日常产品是如何从工厂走入购物车的？为什么某些品牌成为家喻户晓的名字，而其他品牌却消失在市场上？在《消费者产品与零售揭秘》课程中，您将深入了解消费者产品行业的运作（包括食品饮料、个人护理、服装和家庭用品等），探索这些产品的开发、营销、销售与再补货过程。课程还将介绍零售艺术与科学，包括品类规划、分配、定价、视觉营销和全渠道策略等内容。无论您是希望成为采购员、商品经理、营销人员或产品经理，还是单纯对品牌背后的商业运作感到好奇，这门课程都会为您提供关于这个充满活力的行业的真实洞见。 学习内容包括： - 消费者产品的分类、开发、推出和营销； - Chipotle墨西哥 Grill的案例研究，阐明快餐行业的关键概念； - 零售生态系统：折扣店、专卖店、在线零售、折扣零售等； - 采购人员、商品经理、营销人员和供应链团队的角色； - 主要零售策略：定价、品类规划、分配和补货； - 忠诚度计划、技术和全渠道趋势如何重塑零售业； - 顶级品牌和零售商的案例研究，提供实用启示； - 消费品公司与零售商之间复杂的关系； - 财务比率分析入门，帮助理解财务报表； - 零售数学入门，使用一些关键绩效指标。 通过本课程，您将建立对消费者产品和零售行业的扎实基础，并获得可应用于商业、面试或个人创业的工具。该课程对新手友好，适合学生、刚入职场的专业人士和企业家参与。
How do everyday products make it from the factory floor to your shopping cart-and why do some brands become household names while others disappear?In Unboxing Consumer Products & Retail, you'll uncover the inner workings of the consumer products industry (think food and beverage, personal care, apparel, and household goods) and explore how these products are developed, marketed, sold, and restocked across retail channels. You'll also learn the art and science behind retail including an overview of assortment planning, allocation, pricing, visual merchandising and omnichannel.Whether you're an aspiring buyer, merchandiser, marketer, or product manager-or just curious about the business behind the brands-this course will give you real-world insight into one of the most dynamic industries in the world.What you'll learn:How consumer products are categorized, developed, launched and marketedCase study on Chipotle Mexican Grill, to illustrate key concepts of the quick service restaurant segmentThe retail ecosystem: discount, specialty, online, off-price, and everything in betweenThe roles of buyers, merchandisers, marketers, and supply chain teamsKey retail strategies: pricing, assortment planning, allocation, and replenishmentHow loyalty programs, technology, and omnichannel trends are reshaping retailCase studies from top brands and retailers, with practical takeawaysExplore the complex relationship between consumer products companies and retailersAn introduction to financial ratio analysis to demonstrate how to interpret financial statementsAn introduction to retail math using some key performance indicatorsYou'll build a solid foundation in the consumer products and retail industries-plus tools you can apply in business, interviews, or your own ventures.No prior experience is required. Whether you're a student, early-career professional, or entrepreneur, this course is designed to be both accessible and impactful.
