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所在平台: Udemy |
课程主页: https://www.udemy.com/course/un-marketing-critical-thinking-skils-for-kids/
课程评论：没有评论
课程名称：[Un-Marketing: Critical Thinking Skills For Kids] 英文原名：Un-Marketing: Critical Thinking Skills For Kids 课程概述： 许多家长都认识到对孩子进行金融启蒙教育的重要性。随着孩子们的成长，他们自然会越来越多地接触和参与家庭购物，无论是购买食品杂货、礼物、家居用品还是学习用品。因此，教育他们识别卖家使用的营销技巧至关重要，这样他们就能从小学会独立做出购买决定并有效地管理金钱。 这门商业课程将教8岁及以上的儿童批判性地分析广告、产品宣传、销售语言的强大功能以及营销沟通中使用的色彩感知。课程将特别关注超市营销以及产品陈列、卖场布局和顾客流量管理背后的策略，同时鼓励冲动消费。所有这些信息对于年轻的消费者来说都非常重要，有助于他们自信地在购物环境中游刃有余。孩子们还有机会运用课程中学到的知识，研究他们本地超市的营销策略。 关键学习点： * **理解营销策略的运作原理：** 孩子们将学习如何识别和分析营销沟通方式，例如广告、产品标签、包装、颜色、销售用语等，这些通常被用来促使顾客采取期望的行动。 * **做出明智的购物决策：** 孩子们还将学习购物环境中的金融知识，这将帮助他们做出更好的购买决定，避免冲动消费。 注意：本课程供成人购买，由成人负责为孩子注册和监督学习。
The importance of teaching financial literacy to kids is recognised by many parents. As children grow up, they naturally become more exposed and involved in family shopping - whether groceries, gifts, items for home, school supplies, etc. Therefore, it is crucial to educate them about tricks used by sellers so they learn to make independent buying decisions and manage money effectively from young age.In this business course children 8+ learn to critically analyse ads, product claims, powerful features of the selling language and colour perceptions used in marketing communications.Special focus is given to supermarket marketing and strategies behind positioning products on the shelves, the floor plan, and management of the customer traffic, as well as encouragement of impulse buying. All this information is important for young buyers to help them confidently navigate the shopping environment. The kids will also have an opportunity to research marketing strategies of their local supermarket using the knowledge from the course. Understand what worksKids will learn how to recognise and analyse marketing communications often used to prompt customers take the desired action, such as ads, product labels, packaging, colours, selling words, etc.Make smart decisionsChildren will also learn about financial literacy in the shopping environment, which will help them make better buying decisions and avoid impulsive purchases.Note: The course is intended for purchase by adults who handle the enrolment and supervision of kids learning.
