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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ultimate-personal-branding/
课程评论：没有评论
**课程名称：** 终极个人品牌打造 **课程概述：** 这门课程将带你掌握一套简单易学的系统方法，助力你建立一个强大、独特且令人难忘的个人品牌。你将学会如何运用自身的专业价值和资产，提升个人专家形象，从而在职业生涯中取得长足发展。 **课程收益：** 课程包含15个单元，总计超过70分钟的视频讲座，并提供配套练习册，帮助你深入思考个人品牌，并将品牌策略付诸实践。所有课程材料均源自讲师的《终极个人品牌工作簿》，并结合了多年来与个人客户和团体工作坊的实践经验。 **适合人群：** 本课程面向希望打造强大、可识别品牌，并有效运用个人形象以在事业和生活中建立更具意义联系的企业家和专业人士。 **课程方法论：** 课程采用作者的“个人品牌3D+”方法论，分为三个部分： * **发现 (Discover):** 侧重于评估你的品牌属性、技能、优势、劣势、个性特质等。 * **定义 (Define):** 侧重于明确你的职业目标、核心信息、目标受众及沟通渠道。 * **交付 (Deliver):** 侧重于规划品牌（线上线下）的整体曝光策略以及职业发展规划。 此外，课程还将提供个人品牌和职业形象塑造的入门介绍。
Master your Personal Branding strategy with this easy step-by-step system for building a strong, unique, and memorable brand. Learn how to utilize your professional equity and assets to leverage your expert image, and advance in your career.What do You get?This course contains 15 episodes, over 70-minute video lectures and complementary worksheets to help you reflect on your brand and put the branding strategy on paper. The course is based on years of practice with individual clients and group workshops. All materials come from the trainer's "Ultimate Personal Branding Workbook".Is this course for You?The course is designed for entrepreneurs and professionals that want to build a strong, recognizable brand, and leverage their professional image and build better meaningful relations in business and life.What methodology is used?We will follow the author's Personal Branding 3D+ methodology divided into 3 parts: Discover, Define and Deliver- Discover: focused on the assessment of your brand attributes, skills, strengths, weaknesses, personality traits etc.- Define: focused on defining your professional goals, your message, audience and channels of communication- Deliver: focused on planning the cohesive exposure for your brand (online and offline) and career planningAdditionally, the course offers an introduction to the topic of Personal Branding and Executive Image.
