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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ultimate-landing-page-design-and-copywriting-course-for-2020/
课程评论：没有评论
**课程名称：** 2020 年终极着陆页设计与文案课程 **课程概述：** 本课程专为希望 **创建高转化率着陆页** 的您设计。无论您是否有网页设计、编码或文案写作经验，本课程都将引导您掌握成功的着陆页最佳实践，包括设计技巧、文案写作、转化率优化、心理学原理等。课程将推荐易于使用的拖放式着陆页构建工具，无需编码基础。 **您将学到：** * 无需经验，设计出高转化率的着陆页。 * 构建高转化率着陆页的 **10 大最佳实践**。 * 创作吸睛标题，吸引访客。 * 打造强大的价值主张，成为行业佼佼者（提供模板和示例）。 * 如何 **“窥探”竞争对手的 Facebook 广告和着陆页**。 * **3 种 proven 方法**，将着陆页转化率提升 30% 至 200%。 * 如何在 **极低预算** 下构建出色的着陆页。 * 利用专家文案模板和公式，撰写 **令人无法抗拒的着陆页文案**。 * 利用鲜为人知的“消息匹配”原理，提升 Facebook 和 Google 广告活动的效果 **3 至 5 倍**。 * 通过实际案例分析，学习不同行业的优秀及失败的着陆页设计。 * 运用社会认同等心理学原理，设计转化率更高的着陆页。 * 以及更多！ **讲师介绍：** Jesse Forrest，Copywriting Crew 创始人。拥有 15 年的经验，在 153 个行业中帮助企业主提升网站和着陆页的效果。曾在 Chanel、Disney、Sony 等公司分享其专业见解，并曾在世界各地的大会上发表演讲。 **课程亮点：** * 21 个短小精悍的视频课程。 * 提供“填空式”文案模板，助您轻松撰写文案。 * 提供 60 分钟的实操演示，包括着陆页案例分析。 * 超过 15,000 名学生，平均评分 4.5 星，口碑良好。 * 来自学生的积极评价，强调课程的实用性、信息量及易懂性。 **目标受众：** 任何希望通过在线营销或广告提升产品或服务销售转化率的人士，特别是需要创建高转化率着陆页的营销人员、企业主、创业者等。
Brand New Landing Page Course For 2020!Do you want to build a landing page that converts?If you're planning on marketing or advertising your products or services online, then you'll get much better results by sending your traffic to a dedicated landing page.Here's the good news: You don't need any previous web design, coding or copywriting skills to create a landing page. IMPORTANT: This is not a web development or coding course. You will not learn coding, programming or HTML. The purpose of this course is to teach you the best practices for designing a landing page that converts. You'll learn the best practices, design tips, copywriting techniques, conversion rate optimization tips, psychological principals, and much more. And while I won't be teaching you web development, I will recommend several easy-to-use, drag-and-drop landing page builders that you can use to build your first landing page - even if you have no web development experience.These 21-byte sized video lessons will teach you the best practices for designing a landing page that converts. Download my fill-in-the-blanks copywriting template that will help you write all of your landing page copy.You'll get to watch over my shoulder as I analyze many landing page examples - the good, the bad and the ugly!With over 15,000 students and many 4.5-star reviews here's what people are saying about the course! ★★★★★ "This is a fantastic course! I learned a lot about landing page design principals and copywriting too. The instructor is engaging, knowledgeable and easy to listen to. The lessons are clearly explained and full of examples and practical, step-by-step advice. I'd highly recommend this course to anyone interested in learning landing page design for 2020 and beyond".★★★★★ The course was thorough, insightful and useful. The Presentation, content, examples and reviews were all lessons I can see myself using in the future. Thanks!★★★★★ Very informative and presented in an easy to understand way.Hi, I'm Jesse Forrest. I'm the founder at Copywriting Crew, a digital agency located in Sydney, Australia. For the last 15 years, I've helped 100's of business owners get better results from their websites and landing pages.I've worked on landing pages in over 153 different industries. I've shared my landing page and conversion rate optimization tips at conferences around the world and to companies like Chanel, Disney and Sony. And now I'm excited to be launching my brand new landing page course! Inside this 60-minute course, you'll learn:How to design a landing page that converts without any experienceThe 10 best practices for building a high-converting landing pageHow to write attention-getting headlines that stop visitors dead in their tracksHow to create a powerful value proposition and become a stand out brand in your industry (templates and examples provided)How to spy on your competitors Facebook Ads and Landing Pages3 proven ways to boost the conversion rate of your landing page by 30% to 200%How to build an outstanding landing page on a shoe-string budgetHow to write irresistible landing page copy using an expert copywriters fill-in-the-blanks templates and formulasHow to get 3 to 5 x better results from your Facebook Ads and Google Ad campaigns by using the little-known ‘message match' principalYou'll get to watch over my shoulder as I analyse landing page examples from many different industries right before your eyesDiscover the psychological principals like social proof to design high-converting landing pagesPlus much, much more!
