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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ultimate-game-marketing/
课程评论：没有评论
### 终极游戏营销：打造、发布与增长你的游戏 **课程概述：** 这款 Coursera 课程专注于帮助游戏开发者（无论你是独立开发者、小型团队成员还是营销负责人）掌握在竞争激烈的市场中规划、发布和增长游戏的营销策略。课程提供 40 个涵盖游戏营销全过程的视频课程，从早期规划到长期社区增长，旨在提供清晰、实用的指导，让你像专业人士一样进行营销。 **课程内容：** * **品牌建设与定位：** 定义游戏的独特卖点，建立引人入胜的品牌。 * **目标受众识别与信息传递：** 确定理想玩家，并量身定制信息来触达他们。 * **社区增长与管理：** 学习如何围绕游戏建立和管理充满激情的社区。 * **营销素材创作：** 制作能引起注意的游戏预告片、媒体资料包和宣传邮件。 * **广告投放策略：** 有效地在 Meta、Google、TikTok 和 Reddit 等平台投放广告，避免浪费。 * **转化优化：** 优化 Steam 页面、社交内容和登陆页面以最大化转化。 * **平台合作：** 学习与 Steam、Epic、Nintendo 和 Xbox 等平台进行协调。 * **发布与留存：** 管理发布日、收集评论，并让玩家持续回归。 * **长期增长策略：** 利用 DLC、季节性活动和用户生成内容实现长期增长。 **学习成果：** 完成课程后，你将拥有一份完整的游戏营销计划（从预发布到后发布），并能够自信地将其呈现给团队、社区或潜在发行商。 **目标学员：** * 正在开发或即将发布游戏的独立开发者。 * 希望提高游戏可见度和扩大受众的独立开发者。 * 小型工作室的社区经理或营销人员。 * 准备认真营销其首个或下一个游戏的创作者。 * 无需 prior 营销经验，只要有学习和实践的意愿。 **课程价值：** 本课程承诺提供无废话、无过时策略的现代实用方法，帮助你克服游戏推广的困扰，明确前进方向，并将你的游戏发布变成一个成功的故事。
You've spent months-or maybe years-crafting your game. But building the game is only half the battle. If you want players to discover it, talk about it, and support it, you need one thing: a strong, strategic marketing plan.Ultimate Game Marketing is your complete roadmap to planning, launching, and growing your game in a crowded market. Whether you're a solo indie dev, part of a small team, or a creative marketing lead, this course will give you the clarity and confidence to market like a pro.Inside, you'll get access to 40 focused video lessons covering every stage of the game marketing process-from early planning to long-term community growth. You'll learn how to build your brand, reach your ideal audience, and get your game the attention it deserves.This course is designed to be actionable. No fluff. No outdated tactics. Just modern, practical strategies used by successful game developers around the world.What You'll Learn:How to define your game's unique selling point and build a compelling brandHow to identify your ideal player and tailor your messaging to reach themThe best ways to grow and manage a passionate community around your gameHow to create trailers, press kits, and pitch emails that actually get noticedStrategies for running ads across Meta, Google, TikTok, and Reddit-without wasting moneyHow to optimize your Steam page, social content, and landing pages for maximum conversionsSmart ways to coordinate with platforms like Steam, Epic, Nintendo, and XboxHow to manage your launch day, gather reviews, and keep players coming backLong-term growth tactics using DLC, seasonal events, and user-generated contentBy the end of the course, you'll have built a full marketing plan for your game-from pre-launch to post-launch-and you'll know exactly how to present it to your team, community, or potential publishers.Who This Course Is For:Indie developers with a game in development or nearing launchSolo devs looking to gain visibility and grow their audienceCommunity managers or marketers at small studiosCreators launching their first or next game-and ready to get serious about marketingNo prior marketing experience is required. If you're ready to learn, experiment, and build a following around your game, this course will show you how.If you've ever felt overwhelmed trying to promote your game, or unsure where to start-this course will change that. You'll finish with real skills, a real plan, and a clear path forward.Let's turn your launch into a moment-and your game into a success story.
