|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/udemyunofficial-masterclass-in-marketing-psychology/
课程评论：没有评论
**课程名称：** 营销心理学大师班 **课程概述：** 本课程旨在帮助您在约3.5小时内成为营销心理学的“绝地武士”，快速掌握行之有效的方法并取得成果。课程将教授您如何： * **创建有效的营销传播信息：** 适用于线上（数字营销）和线下推广。 * **打造有影响力的产品广告。** * **通过肢体语言建立信任。** * **说服和影响客户。** * **建立融洽关系。** * **成功促成销售。** * **理解色彩的心理学。** * **运用色彩建立和传达品牌个性。** * **选择合适的传播媒介。** **课程主题包括：** * 如何建立和运用信誉。 * 如何运用“相似性”原则赢得好感。 * 如何利用“权力”确保合规。 * 如何进行情感诉求。 * 如何正确使用“恐惧”心理。 * 如何策略性地运用论点说服客户。 * 如何触及人们的内在动机。 * 何时适宜为他人下结论。 * 如何选择有效的沟通媒介。 * 如何运用“稀缺性”原则进行影响：促进销售、促成交易、作为差异化策略。 * 如何运用“互惠”原则。 * 理解并运用色彩心理学进行品牌塑造。 * 如何通过肢体语言建立信任和融洽关系。 **讲师：** Vikram Kaushal **讲师简介：** Vikram Kaushal 对人类心理学充满热情，他的工作定义了他。他将分享独到的知识，助您在任何形式的营销或销售中取得成功。 **教学大纲：** 无
This course aims to make you a Jedi of Marketing Psychology within approx. 3.5 hours. This Udemy course is to learn what works and how to get results - fast! In this course I will show you how to:· How to create effective messaging for Marketing Campaigns: online(#Digital Marketing) and offline· How to advertise products for making the right impact· How to establish trust through body language· How to persuade and influence customers· How to establish rapport· How to close sales· Understand the psychology of colours· How to create establish and convey Brand Personality through the use of colors· Choosing the right medium for communicationThe Topics that we shall cover in this course are:· How to establish and use Credibility· How to get people to like you using the principle of Similarity· How to make use of power to ensure Compliance· How to make an emotional appeal· How to use fear correctly· How to use arguments tactfully to persuade clients· How to appeal to the innate motives of people· When is drawing conclusions for others a good idea· How to choose an effective medium for communication· How to use the principle of Scarcity to influence: Make sales, close sales, using it as a differentiator· How to Use the principle of Reciprocity· Understanding and using Colour Psychology for Branding· How to establish Trust and Rapport through Body-languageI, Vikram Kaushal, am passionate about Human Psychology. My work defines me and I'm here to share with you the exclusive knowledge that you need be successful at any form of Marketing or Sales.
