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所在平台: Udemy |
课程主页: https://www.udemy.com/course/typography-fonts-business/
课程评论：没有评论
课程名称：字体排印 101：为商业成功挑选合适的字体 课程概述： 选择正确的字体与文案本身同等重要！字体在传达信息时起着至关重要的作用。举例来说，一个金融报告如果使用花哨的脚本字体，即使数据再好，也会让人难以严肃对待；一个安保公司如果使用儿童风格的字体，则难以赢得客户的信任。 课程内容： 本课程将深入探讨字体选择的重要性，以及错误的字体选择可能对商业沟通造成的负面影响，包括分散读者注意力、引起品牌混淆和损害信任度。课程将通过案例分析展示常见的“字体失败”，并教授学员掌握字体排印的基本规则，从而能够轻松做出明智的字体选择，确保信息清晰传达，并与读者建立情感联系。 课程优势： - 无限期访问所有课程讲座。 - 访问所有未来的奖励讲座和额外内容。 - 30天无条件退款保证，零风险学习。 - 可随时向讲师提问和寻求字体选择的帮助。 适合人群： 所有希望提升商业沟通效果，注重品牌形象和市场营销的专业人士。
The right font is as important as the words it shows!Why is it so important to choose the right font?Look around you - look at the typography you see. With every word, every type you see, you form an opinion. Choosing the right fonts for your project has powerful results - the reader forms an emotional connection to what they see, both the words as well as the "word-delivery-method", the typography.Get it right - and the reader will focus on your message.but get it wrong and the reader will be distracted, confused and unfocused.Choosing the wrong font for when you are creating business and marketing documents will not only take attention away from your message, but it can lead to brand confusion and diminished trust in your business. Are you willing to take that risk?Just imagine....a financial statement printed in a fancy and playful script font - no matter how good the numbers are, would you take the business seriously?.an alarm company advertising in a kids-like font - would you trust them to keep your home or office safe?"Font Fails" are all too commonI have been in the graphic and printing industry for over 20 years and I have seen my fair share of bad font choices. But I have also learned that poor font choices are rarely done on purpose. A typical reaction when I comment on a "font fail" and take a moment to suggest a better typography choice, is "that looks so much better - thank you". When you know the basic rules of typography, making the right choices is easy..and that's what I will teach you in this course.When you buy this course you will get:unlimited, lifetime access to all lecturesaccess to all upcoming bonus lectures and additional contentan unconditional 30-day money back guarantee, making this a risk-free purchase for youaccess to me if you have any questions (or help with fixing any font-fails) - I am always here to help!
