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所在平台: Udemy |
课程主页: https://www.udemy.com/course/twosidedmarketplaces/
课程评论：没有评论
课程名称：如何构建双边电子商务市场 — Sramana Mitra 课程概述： 本课程基于1Mby1M方法论，结合案例研究，由Sramana Mitra主讲，分享科技企业家的实用知识。学生将有机会与成功的企业家、投资者和思想领袖进行深入对话，获得关于如何建立繁荣业务的独特视角。这些对话带来的案例研究将帮助学生深入了解创业的各个方面。Sramana对关键经验的总结和精辟分析为每次讨论增添了深度。 在电子商务创业领域，双边市场已成为一个重要趋势。本课程中，1Mby1M的创始人兼首席执行官Sramana Mitra探讨了创业者如何构建双边市场的各种细节和案例研究，旨在从已有经验的人那里学习。课程展示的访谈中满含来自实战的教训，为新创业者提供宝贵的指导，包括一些深奥的见解。 学生将会发现，课程中学到的创业基础方法论的各个构建模块都适用于双边市场的构建。例如，你可以作为独立创业者利用工资进行自我融资，随后决定是否筹集资金；你也可以构建一个虚拟公司，或目标成为独角兽，或创建一家资本效率高的企业。 此外，课程还包括针对特定领域的创业案例研究和思想领袖访谈的深度学习。学生将能够倾听投资者对市场企业和新兴趋势的看法，这些都是Sramana所识别的。 双边市场依然有很多空白空间，因此，寻找新创业想法的企业家应当研究这一趋势及其机会。1Mby1M课程 heavily 依赖于基于访谈的案例研究，涵盖创新、商业模式、市场推广策略、验证原则以及企业家旅程中的其他细微差别，为创业者提供从成功的前辈和支持者那学习的机会。
The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.Two-sided marketplaces in all kinds of verticals and niche markets have become a key trend in the e-commerce startup space. In this course, 1Mby1M Founder and CEO Sramana Mitra explores the various nuances and case studies of how entrepreneurs are building two-sided marketplaces. The goal is to learn from people who have done it before. Lessons from the trenches abound in the interviews showcased. Insights, including esoteric ones, offer invaluable guidance for new entrepreneurs building businesses in this category.All the methodology building blocks you have been learning through Sramana's entrepreneurship fundamentals courses apply. You can, for instance, bootstrap a two-sided marketplace as a solo entrepreneur, with a paycheck, then raise money (or not). You can build the venture as a virtual company. You can build a Unicorn (or not). You can build a capital-efficient business.In addition, you will learn domain specific lessons from entrepreneur case studies and thought leader interviews. You will also listen to investor perspectives on marketplace ventures and new trends they (and Sramana) have identified.Two-sided marketplaces still have a lot of white space. Therefore, entrepreneurs looking for ideas to develop as new startups would do well to study the trend and the opportunities thereof.The 1Mby1M courses are all heavily based on interview-based case studies on Innovation, Business Models, Go To Market Strategies, Validation Principles, and various other nuances of an entrepreneur's journey. We offer extensive opportunities for entrepreneurs to learn the lessons from the trenches from successful entrepreneurs who have done it before and Investors who support their ambition.
