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所在平台: Udemy |
课程主页: https://www.udemy.com/course/turn-sales-data-into-gold-with-tableau/
课程评论：没有评论
课程名称：使用 Tableau 可视化销售趋势 课程概述：您是否拥有大量的销售数据希望更好地理解？在本课程中，我们将通过一个样本咨询项目，帮助客户深入理解其销售数据，从而更有效地规划即将到来的一年。根据我的经验，当我有一个具体的问题需要解决时，学习 Tableau 会变得容易得多，因此我将本课程围绕一个非常具体的用例进行了构建。本课程非常适合希望从其业务中获得洞察的企业主，以及希望提升 Tableau 技能以找到相关职位的人士。 通过使用 Tableau 分析和可视化销售数据，以发展可操作的洞察力。可视化当前和历史销售数据可以揭示在日常工作中并不易察觉的巨大洞察。合适的可视化能快速识别趋势和异常值（正面或负面），从而帮助调整销售和市场营销策略，实现更可盈利的决策和更高效的信息供应链。 您将学习如何将原始数据转化为引人注目的数据可视化，并使用 Tableau Public： - 使用 Tableau 研究销售数据 - 在 Tableau 中加载数据 - 利用数据维度发掘洞察 - 在 Tableau 中构建双轴折线图 - 创建衡量州销售的地理图 - 制作关键绩效指标（KPI）图表 - 将所有可视化内容汇总成仪表板 - 格式化仪表板和可视化内容 - 将 Tableau 项目上传至 Tableau Public 课程内容与进度：本课程将围绕一个样本咨询项目展开，客户希望我们对其销售数据进行数据发现。他们需要帮助，以便为营销部门和供应链的即将来临的一年进行规划。我们将使用他们的原始销售数据为这两个团队提供洞察。这个项目将集中我们的 Tableau 学习方向，迫使我们在解决实际商业问题时学习基础知识。我的目标是让您觉得自己是在学习一个新的问题解决工具，而不仅仅是一系列软件界面的功能。每个主题都将建立在前一部分的基础上，并完成特定的任务，以实现分析客户销售数据的目标。 课程结构包括：介绍、数据源与用例、聚焦于维度、维度的定义与趋势发现、季节性的识别与分析、可视化的构建（包括 KPI 图、地理图和折线图）、仪表板的构建、结论与期末考试，最后将项目上传至 Tableau Public。期末考试将是客户希望了解的关于其销售数据的一系列问题。
Do you have large sets of sales data that you'd like to better understand?In this course we will work through a sample consulting engagement where our client needs to better understand their sales data so they can more effectively plan for the upcoming year. It has been my experience that learning Tableau is much easier when I have a specific problem to solve which is why I structured this course around a very specific use case. This course is perfect for both business owners looking to glean insights into their business and those looking to build Tableau acumen so they can land a Tableau job!Use Tableau to Analyze and Visualize Sales Data To Develop Actionable InsightsVisualizing current and historical sales data can result in huge insights that aren'treadily apparent in the day to day grind. The right visualizations help quickly identify trends andoutliers (positive or negative), which help to adjust course for more profitable sales & marketingas well as a more efficient and informed supply chain.Convert Raw Data Into Compelling Data Visualizations Using Tableau PublicIn this course you will learn how to:Use Tableau to study sales dataLoad data into TableauUse dimensions of data to uncover insightsBuild a Dual Axis Line Graph in TableauBuild geomap that measures Sales by StateBuild a KPI ChartBring all your visualizations together to build a dashboardFormat Dashboards and Visualizations in TableauUpload a Tableau Project to Tableau PublicContents and OverviewThroughout this course we will work through a sample consulting engagement where the client wants us to conduct a data discovery on their sales data. They need help planning for the upcoming year both in their marketing department and also their supply chain. We will use their raw sales data to come up with insights for both teams.This project will focus our approach to Tableau forcing us to learn the basics while solving a real world business problem. My hope is that you'll feel like you're learning a new problem solving tool not just a series of functions in a software interface. Each subject that I cover builds on the previous section and accomplishes a specific task in accomplishing our goal of analyzing our client's sales data.IntroductionData Source and Use CaseBringing it into Focus with DimensionsWhat is a Dimension?Using Dimension to uncover trendsUncovering SeasonalityWhat is seasonality and how can we find it?Building a VisualizationsBuilding KPI Chart, Geomap and Line GraphBuilding a DashboardConclusionFinal Exam: Exploratory AnalysisUpload to Tableau PublicThe final exam will be a series of questions the client wants to know about their sales data.
