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所在平台: Udemy |
课程主页: https://www.udemy.com/course/trademarks/
课程评论：没有评论
**Coursera 课程总结：成长型创业者的商标策略** 本课程是为非法律专业人士提供的最全面的商标知识培训。课程汇集了二十多年的法律经验，以通俗易懂的方式讲解了商标的基础知识和实践应用，时长超过6小时。它旨在帮助所有辛勤打造品牌的成长型创业者和企业主真正拥有自己的品牌。 **课程亮点：** * **适用性广泛：** 课程内容不受特定司法管辖区限制，对美国、加拿大、欧洲及其他地区的企业主均有价值。 * **核心内容：** 学习为何、何种、何时、何地以及如何注册商标，深入理解商标注册流程，并掌握建立强大品牌知的最佳实践。 * **目标受众：** 适用于销售实体产品或线上线下服务的企业主，旨在吸引更多客户、提高定价能力并避免被侵权。尤其适合即将启动产品或服务的初创企业，以及寻求通过品牌优势获得竞争优势的成长型创业者。 * **课程主题涵盖：** * 品牌的重要性 * 商标的定义及注册必要性 * 何种、何时、何地应注册商标 * 商标注册流程概览 * 可注册性考量（显著性及商标检索） * 如何撰写商标申请 * 官方审查意见（Office Actions）及异议 * “使用”的概念及可接受的使用证明样本 * 注册及续展 * ¿、® 符号的正确使用 * 商标撤销 * 如何选择商标代理机构 * 商标侵权 * 商标许可协议 * 商标转让协议 * 以及更多相关内容 **讲师背景：** 讲师是7本知识产权畅销书的作者，并在YouTube上发布了800多个关于商标的视频。本次课程被认为是讲师20多年职业生涯中制作的最优质的教育内容，旨在帮助学员建立并保护他们的品牌。 **总结：** leukocytes
This is the most comprehensive course on trademarks for non-lawyers.Literally, compressing decades of legal experience into 6+ hours of actionable content that "normal people" can understand.This is the ultimate course for growth-minded entrepreneurs and business owners who want to OWN the brands they are working so hard to build.Because it's not designed as a substitute for legal advice, this course is not limited to any specific jurisdiction and will be equally useful to business owners in the U.S., Canada, Europe, and elsewhere.As you go through my course, you will:Learn why, what, when, where, and how to trademarkUnderstand the trademarking processDiscover best practices for building a strong brand.This training is for:Business owners who sell physical products or online or offline services and who want to attract more customers, charge more money, and not get ripped off in the process.Those who are only thinking of launching their product or service and who want to give themselves the best opportunity to make their efforts count.Growth-minded entrepreneurs who want to build a massive competitive advantage and succeed in their business by leveraging their securely protected brands.In this course, we will go through:Why brands matterWhat is trademarking and why you should trademark your brandWhat, when, and where to trademarkTrademark registration process in a nutshellRegistrability considerations (distinctiveness and trademark searches)How to draft a trademark applicationOffice actions and oppositionsConcept of "use" and what constitutes an acceptable specimen of useRegistration and renewalProper use of ™ and ® symbolsCancellations Who to use to trademark your brandTrademark infringementTrademark license agreementsTrademark assignment agreementsand more!I am the best-selling author of 7 best-selling books on intellectual property. I've posted 800+ videos about trademarks on YouTube, but this course is hands-down the best educational content I've put together over my 20+-year career. I look forward to sharing it with you and helping you build and protect your brand!Let's jump right in!
