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所在平台: Udemy |
课程主页: https://www.udemy.com/course/tracking-analytics-2025-gtm-ga4-step-by-step-course/
课程评论：没有评论
**课程名称：** Tracking & Analytics 2025: GTM & GA4 Step-by-Step Course （2025年追踪与分析：GTM与GA4分步课程） **课程概述：** 本课程是您使用Google Tag Manager (GTM) 和 Google Analytics 4 (GA4) 掌握追踪与分析的完整、分步指南。无论您是企业主、营销人员还是自由职业者，希望真正了解您的营销漏斗中的实际情况，并利用这些数据做出更明智的决策，本课程都将是您的理想选择。 **您将学到：** * **GTM与GA4的基础设置：** 从零开始设置Google Tag Manager，并正确安装配置Google Analytics 4。 * **高级追踪设置：** 无需依赖开发人员，即可追踪销售、潜在客户、滚动、点击、电话咨询、按钮互动等各类自定义事件。 * **实操训练：** 通过真实案例和专家演示，学习如何使用GTM配置触发器、变量，实现代码的灵活投放。 * **跨平台整合：** 将您的追踪数据连接到Google Ads、Facebook Ads及其他广告平台。 * **UTM参数配置与净化：** 掌握UTM参数的配置，实现干净、一致的营销活动追踪。 * **GA4数据分析与报告：** 构建和定制GA4报告，快速找到有价值的数据，解读分析结果，找出用户流失点。 * **追踪故障排除：** 学会如何排查追踪问题，并验证数据的准确性。 * **进阶工具应用：** 了解热力图、联盟追踪等附加工具，获得更深入的洞察。 **课程目标：** 学完本课程，您将不仅拥有一个完善的追踪设置，更将建立一个可靠的数据引擎，为您的业务提供改进方向和优化重点。告别猜测，做出数据驱动的明智决策。 **目标学员：** * 希望通过数据驱动决策的企业主、营销人员及自由职业者。 * 初学者，寻求清晰的追踪与分析学习路线图。 **立即报名，掌握将原始数据转化为业务增长的关键工具。**
Learn How to Track, Analyze, and Optimize Your Marketing Using GTM & GA4This course is your complete, step-by-step guide to mastering tracking and analytics with Google Tag Manager (GTM) and Google Analytics 4 (GA4). It's designed for business owners, marketers, and freelancers who want to finally understand what's really happening in their funnels - and use that data to make smarter decisions.You'll learn how to properly install, configure, and manage advanced tracking setups - including sales, leads, scrolls, clicks, phone calls, button engagements, and more - all without relying on developers.But this isn't just about installing a tag. You'll get practical, hands-on training with real examples, expert walkthroughs, and a strong focus on actionable reporting - so you can see exactly what's working, what's not, and where to optimize.Here's exactly what you'll learn:How to set up Google Tag Manager (GTM) from scratch for your websiteHow to install and configure Google Analytics 4 (GA4) properlyHow to track custom events like purchases, form submissions, scroll depth, time on page, and moreHow to connect your tracking to Google Ads, Facebook Ads, and other platformsHow to use GTM to fire tags, triggers, and variables without needing to touch your site's codeHow to configure UTM parameters and clean, consistent campaign trackingHow to build and customize reports in GA4 so you can find the data that actually mattersHow to troubleshoot tracking issues and verify that your data is accurateHow to read and interpret your analytics so you know where users are dropping offHow to use heatmaps, affiliate tracking, and other bonus tools for deeper insightsBy the end of this course, you won't just have a tracking setup - you'll have a reliable data engine working behind your business that shows you what to improve and where to focus your efforts.If you're tired of guessing and ready to make smarter, data-driven decisions - or you're just getting started and want a clear roadmap - this course is for you.Enroll now and master the tools that turn raw data into business growth.
