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所在平台: Udemy |
课程主页: https://www.udemy.com/course/top-5-marketing-mistakes/
课程评论：没有评论
课程名称：市场营销101 - 五大市场营销误区 课程概述：本课程旨在帮助您了解如何将一个普通的市场营销活动转变为一个能够提升利润并改变企业底线的成功活动。许多市场营销策略因未能实现真正重要的成果而失败。您每天看到多少广告却毫无察觉？又有多少广告您完全忽视？在本课程中，Rich Harshaw深入讲解了他著名的观点：“你所知道的市场营销都是错的”，并提供了企业如何改进市场营销策略以获得卓越成果的深入建议。 本课程的核心是避免那些充斥着空泛 platitude、完全浪费企业市场营销预算的老旧市场营销手段。Rich与Chip Reaves分享了有效市场营销的关键，包括可能毁掉您市场营销投资的常见错误。他识别出了五个主要问题：平均乔（"Average Joe"）、陈词滥调陷阱（"The Platitude Trap"）、合适的信息但错误的时间（"Right Message, Wrong Time"）、忽视未来客户（"Ignoring Future Buyers"）、半途而废（"Stopping Short"）。Rich将对每一个问题进行深入探讨，提供大量案例研究、示例和避免这些错误的建议。 课程内容涵盖： - 避免“平均乔”错误 - 识别热点和激活因子 - 定义教育光谱及其在“合适的地点 - 错误的时间”错误中的作用 - 讨论如何吸引未来买家的方法 - 识别在市场营销中使用加速不满的方式 整门课程包括超过三小时的高质量高清内容，采用“独特吸引”的Bigger Brains教学风格。课程目标：通过本课程，您将能够识别并避免企业常见的市场营销错误。
Learn the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom lineMany marketing strategies are an absolute failure because they fail to deliver what really matters: results. How many ads do you see each day that you don't even notice? How many ads do you completely ignore?In this course, Rich Harshaw explains his famous statement, "Everything You Know About Marketing Is Wrong", and gives in-depth suggestions for businesses to revamp their marketing strategies in order to achieve superior results.You can avoid the same old, platitude-filled, futile marketing tactics that completely waste the marketing budgets of businesses across the country. That's the premise of Bigger Brains' Marketing 101: The Top Five Marketing Mistakes Businesses Make. In this course, Rich shares the keys to effective marketing with Chip Reaves - including common mistakes that can ruin your marketing investment. Rich identifies five common problems that he has named "Average Joe", "The Platitude Trap", "Right Message, Wrong Time", "Ignoring Future Buyers", and "Stopping Short". He goes in-depth on each of these with dozens of examples, case studies, examples, and recommendations on how you can avoid these mistakes in your business.Topics covered include:Avoiding "Average Joe" mistakesRecognizing hot buttons and activatorsDefining the Educational Spectrum and its role in the "Right Place - Wrong Time" mistakeDiscussing methods to reach future buyersIdentifying ways to use Accelerated Discontentment in marketingOver three hours of high-quality HD content in the "Uniquely Engaging"TM Bigger Brains Teacher-Learner style!Course Goal: By the end of this course, you will recognize and avoid the top marketing mistakes businesses make
