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所在平台: Udemy |
课程主页: https://www.udemy.com/course/top-10-principles-of-public-relations/
课程评论：没有评论
课程名称：公共关系十大原则 课程概述：本课程提供了公共关系职业的高层次视角，回答了诸如“什么是公共关系？”和“我怎样才能成为一名成功的公关专业人士？”等问题。我将超过30年的实践和教学经验融入到这十大基础公关原则的设计中。无论您是想更多了解公共关系，还是希望将公关职业提升到新的高度，这门课程都非常适合您。无论是初学者还是中级从业者，课程将帮助您制定更有效的公关策略和战术，并传授建立长期关系、实现可衡量成果及让您的上级和客户满意的秘密。 公共关系行业在过去10至20年中发生了剧烈变化。传统的公关领域地图已不再适用；新的地图需要不断更新才能有效。本课程不是一张地图，而是一部指南针。课程中的原则旨在指导您在公关职业生涯的各个阶段，无论环境如何变化。我有数百名前学生正在使用这些原则，帮助管理硅谷及其它地方大型公司的公共关系工作。我相信这些原则对您也是有帮助的。 附加内容：您还将获得一段额外的视频，逐步指导您如何撰写有效的新闻稿。
This course provides a top-level view of the public relations profession and answers questions such as, "What is public relations?" and "How can I be a successful PR professional?" My more than 30 years practicing and teaching public relations went into the creation of my top 10 foundational PR principles. Whether you just want to know more about public relations or take your PR career to the next level, this course is for you. Beginner or mid-level practitioner, this course will help you develop more effective PR strategies and tactics, and teach you the secrets of building long-term relationships, delivering tangible results, and keeping your bosses and clients happy. The public relations industry has changed dramatically over the last 10 to 20 years. Old maps of the PR field are no longer useful; and new maps will need to be updated continually in order to be helpful. This is course is not a map, but rather a compass. The principles in this course are designed to guide you through your PR career no matter how the terrain changes. I have hundreds of former students who are using these principles today to help manage the public relations efforts of major corporations in Silicon Valley and beyond. And I'm sure these principles will be helpful to you as well.ADDITIONAL CONTENT: You will also get one additional video that guides you step-by-step through writing an effective news release.
