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所在平台: Udemy |
课程主页: https://www.udemy.com/course/tools-for-early-innovation/
课程评论：没有评论
课程名称：早期创新工具 课程概述： 大多数新产品和服务会失败，主要原因是开发者未能进行必要的客户研究。本课程旨在解决客户的未满足需求、最吸引客户的创意以及最佳的产品设计。课程介绍了四种所有创新者都能使用的工具：产品创新章程、民族志研究、概念测试和联合分析。这些工具在创新的早期关键阶段中使用。 课程格式： 本课程由46分钟的视频组成，分为十三个时长为1至6分钟的讲座。同时提供四个可下载的PDF模板，供学生用于个人项目。课程中设计了四个测验以测试理解。教学主要通过案例研究来展示这四种工具的应用。 授课老师： 布赖恩·奥特姆（Brian Ottum）拥有市场研究博士学位，专注于创新过程。布赖恩曾在宝洁公司担任化学工程师，之后为多个行业的客户监督了数百个客户洞察项目。 课程大纲： 课程开始时介绍了讲师的背景，然后说明早期创新在整个创新过程中的适用性。引用实际研究数据来证明进行客户研究的必要性。接下来描述了一个简单的四步早期创新流程，并介绍每一步所需的最佳工具。每个步骤后都有案例研究和测验。在课程结束时，学生会得到进一步学习的建议。 课程适合人群： 本课程针对产品开发者、产品经理、市场营销人员、工程师、科学家、设计师、市场研究人员、客户洞察经理、市场分析师以及需要知道何时使用何种工具的商业领袖。有关问题，请通过电子邮件（ottum@comcast.net）或拨打其手机（1-734-260-0597，美国东部时间上午9点至晚上9点）联系布赖恩。
Most new products & services fail. The #1 reason is that their developers failed to do the necessary customer research. What are customers' top unmet needs? What ideas are most appealing to customers? What is the optimal product design? This course teaches four tools that ALL innovators can use: the product innovation charter, ethnography, concept testing and conjoint analysis. These tools get used during the critical early phases of innovation. COURSE FORMATThis course consists of 46 minutes of videos, broken into thirteen 1-6 minute lectures. There are four downloadable.pdf's with templates students can use on their own projects. Four quizzes test comprehension. The primary method of teaching is case studies illustrating the use of the four tools. INSTRUCTORInstructor Brian Ottum has a Ph.D. in market research, focused on the innovation process. After starting his career as a chemical engineer at Procter & Gamble, Brian has supervised hundreds of customer insight projects for clients in many industries. COURSE OUTLINEThis course begins with the instructors bio, then shows how early innovation fits in with the entire innovation process. Actual research data is cited to justify spending the time and money on customer research. Then a simple 4-step early innovation process is described. The best tool to use at step is covered. Case studies and a quiz complete each of the four steps. At the end, students are given suggestions on where to go for deeper learning. WHO SHOULD TAKE THIS COURSE?This course is for product developers, product managers, marketers, engineers, scientists, designers, market researchers, customer insights managers, market analysts, and business leaders who need to know what tool to use when. Questions? Email Brian at ottum@comcast.net or call him on his cell: 1-734-260-0597 (9am-9pm US Eastern Time)
