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所在平台: Udemy |
课程主页: https://www.udemy.com/course/tiktokmarketingadvertising101/
课程评论：没有评论
课程名称：TikTok 营销与广告 101，TikTok 为您的业务 课程概述：为什么您应该关注 TikTok？TikTok 是全球最热门的社交媒体应用。尽管很多人对此有所了解，但却很少有人知道 TikTok 可以作为强大的营销工具来推动业务发展。本课程将帮助您学习这一至关重要的营销平台，从而为您和您的企业提供竞争优势。如果您是一名营销人员或企业主，了解 TikTok 及其即将到来的增长波动是至关重要的，这将使其成为必不可少的营销渠道。 一些关键统计数据：全球用户下载量已达 15 亿，当前活跃用户为 8 亿。TikTok 的用户数量超过了 Twitter、Snap、Pinterest 和 LinkedIn，且增长速度明显更快。用户每天在该应用上花费 52 分钟，其中 40% 的用户年龄在 25 岁以下。随着平台的不断发展，其广告能力也在每天进化，增长轨迹与 Instagram 类似。作为一个相对较新的平台，许多人低估了 TikTok 的潜力，这为您提供了给商业带来先发优势的机会。本课程将帮助您了解 TikTok 的独特性及其如何与您的现有营销目标相契合。 授课教师：Anthony 曾在 Facebook 和 Instagram 工作五年，具备来自社交媒体公司的深厚见解。他希望将多年来在数字营销方面的经验转化为世界顶级的 TikTok 营销课程。在 Facebook 工作期间，Anthony 直接管理与世界最大品牌及其代理商的关系，并就数亿美元的广告支出提供建议。他的客户包括美国运通、宝洁、喜力、大众汽车、通用汽车等，以及各大媒介代理公司的创意团队。 Anthony 在全球范围内举办关于 Facebook 和 Instagram 的深度培训和教育会议。2018 年，他离开 Facebook，为小型企业和初创公司提供跨渠道数字营销的建议，参与推动网络流量、移动应用安装和潜在客户生成等目标的活动。他的独特视角是其他 TikTok 课程所无法提供的。 所有营销的效果最终都在于为您的业务带来的实际成果。本课程将为您提供实用的指导和可应用的策略，助您快速入门 TikTok。
Why should you care about TikTok?TikTok is literally the hottest social media app in the world. While many people are aware of this, very few people are aware of how TikTok can be used as a powerful marketing tool for your business. This is your chance to give yourself and your business a competitive advantage by learning about one of the most important marketing platforms of today. If you are a marketer or own a business, you really need to understand TikTok and the impending wave of growth that will turn this platform into a must-have marketing channel.Some high-level stats:People across the world have downloaded the app 1.5 billion times, and there are currently 800 million active users.TikTok has more users than Twitter, Snap, Pinterest, LinkedIn and is growing at a significantly faster rate.Users spend 52 minutes a day on the app, and 40% of them are under the age of 25.TikTok is continuing to grow in relevance and its advertising capabilities are evolving every day, with a similar trajectory to how fast Instagram was able to grow. As the platform is relatively new, most people underestimate the power of TikTok and that gives you a window of opportunity to give your business a first-mover advantage. Learn about the uniqueness of TikTok and how it could fit with your current marketing objectives.Who teaches this course?Anthony worked at Facebook and Instagram for five years and has the insight you can only get from working at social media companies. He wants to translate his years of experience teaching clients about digital marketing into the world's best TikTok marketing course. At Facebook, Anthony directly managed relationships with the world's largest brands and their agencies, advising them on hundreds of millions of dollars in ad spend. His clients included American Express, Procter & Gamble, Heineken, Volkswagen, General Motors and several creative and media agencies across all major holding companies like WPP, Omnicom, Publicis, and Dentsu Aegis.Anthony travelled around the world hosting in-depth training and education sessions on Facebook and Instagram. He left Facebook in 2018 to advise small businesses and startups on how to approach cross-channel digital marketing and ran campaigns to accomplish goals like driving web traffic, mobile app installs, and lead generation. His unique perspective is something you won't get from any other TikTok course out there.Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.
