|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/tiktok-ads-masterclass/
课程评论：没有评论
课程名称：TikTok广告大师班：完整的A-Z TikTok广告课程 课程简介：想要运行高利润的TikTok广告吗？想了解更多关于预算优化、TikTok广告的可扩展性以及潜在客户生成的知识吗？那么本课程就是为你而准备的。适合初学者、进阶在线营销者以及任何对TikTok营销感兴趣的人们。你将学习如何运行TikTok广告及其技术方面的内容，包括TikTok像素、自定义转化、拆分测试、再营销、相似受众和自定义受众等。 具体课程内容包括： 1. **TikTok广告基础**：了解如何运行TikTok广告，什么是广告文案和广告组，以及哪些格式最适合你的活动。掌握TikTok上的付费广告基础知识、广告格式、定位选项和广告设置。 2. **潜在客户生成**：学习如何在TikTok上使用潜在客户广告表单生成潜在客户，如何创建高转化率的潜在客户表单，选择合适的表单类型，及如何以规模产生低成本的潜在客户。 3. **拆分测试**：了解拆分测试的概念及其在找到适合TikTok广告的变量中的应用。学习简单拆分测试、多层级拆分测试和数据跟踪的方法。 4. **技术背景**：深入了解TikTok像素、自定义转化、拆分测试、相似受众和自定义受众。学习如何有效利用这些工具。 5. **再营销**：针对潜在客户进行再营销是增加销售和收入的最简便方法之一。本部分重点探讨TikTok内外的再营销策略。 完成本课程后，你将能够： - 从零开始创建你的第一个TikTok广告 - 学会使用TikTok广告管理工具及其所有功能 - 使用潜在客户广告表单在TikTok上生成潜在客户 - 了解如何使用TikTok像素和自定义事件 - 设置自定义受众、相似受众和自定义转化 - 创建拆分测试和多层级拆分测试 - 理解如何利用再营销活动从广告中产生利润 还在等什么？快来报名课程，我们在第一节视频中见！ 真诚的， Leon Chaudhari - 教师
Would you like to run highly profitable TikTok ads? And do you want to know more about budget optimization, scalability of TikTok ads, and lead generation? Then this course is for you.This course is for beginners, advanced online marketers, and everyone who is interested in TikTok marketing. You will learn more about running TikTok ads and the technical side of TikTok marketing, including the TikTok pixel, custom conversions, splittesting, re-targeting, lookalike audiences, and custom audiences.But what exactly will you learn in detail in this course?TikTok ads for beginners: How do you run a TikTok ad? What are an ad copy and an ad group? And which formats fit my campaign best? In this section of the course, you will learn more about the basics of paid advertising on TikTok, ad formats, targeting options, and ad settings.Lead generation: Anyone can generate leads on TikTok with lead ad forms. Most people burn money in the process though. We will now learn how to create highly converting lead gen forms, how to chose the right lead form type, and how to generate cheap leads at scale.Splittesting: What exactly is splittesting? And how can we use it to find the right variables for our TikTok ads? In this part of the course, you will learn more about simple splittests, multi-level splittests, and data tracking.Technical background: You will now learn more about the TikTok pixel, custom conversions, splittesting, lookalike audiences, and custom audiences. I will cover the technical background and will explain how to use all of these tools effectively.Re-Targeting: Reaching your potential customers again is one of the easiest ways to generate more sales and more income. In this section of the course, we will focus on re-targeting within and outside of TikTok.After completing this course, you will be able to...Create your first TikTok ad from scratchLearn how to use the TikTok ads manager and all of its toolsGenerate leads on TikTok with lead gen forms and lead adsKnow how to use the TikTok pixel and custom eventsSet up custom audiences, lookalike audiences, and custom conversionsCreate splittests and multi-level splittestsUnderstand how to use retargeting campaigns to generate profits from your adsWhat are you still waiting for?Enroll in the course and we will see each other in the first video!Yours sincerely,Leon Chaudhari- instructor -
