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所在平台: Udemy |
课程主页: https://www.udemy.com/course/this-is-strategy-with-seth-godin/
课程评论：没有评论
课程名称：与塞斯·戈丁的战略课程 概述：畅销书作者塞斯·戈丁回归，推出了一门关于战略的突破性课程。市场营销并不只是广告、炒作或忙碌，而是从理解我们所寻求合作的系统开始。战略意味着能够看到事物随时间变化的方式，处理紧张关系，带着同理心为受众提供他们所渴望的内容。战略是一项严肃的工作，但它运用我们对游戏、稀缺性和时间的认识。 在这个工作坊中，你将发现一种全新的市场参与方式，并意识到前进的道路不必是无尽的辛劳。通过一系列引人深思的课程、真实世界的案例以及实用练习，戈丁将引导你培养一种接受变化、利用系统思维的战略思维方式。你将学习如何识别机会、为受众创造价值，并制定适应不断变化环境的韧性战略。无论你是企业家、市场营销人员，还是只想产生积极影响的个人，这门课程都将为你提供应对复杂局势、创造有意义变革所需的工具和洞察力。加入塞斯·戈丁，踏上这段变革之旅，激发你在世界上产生影响的潜力。
Bestselling author Seth Godin is back with a breakthrough course on strategy. Marketing isn't advertising or hype or hustle, and it begins with an understanding of the systems we seek to work with. Strategy is the ability to see how things change over time, to engage with tension, to offer audiences what they seek by bringing empathy to the work. Strategy is serious, but it uses what we know about games and scarcity and time. Learning how to talk about strategy is the first step in finding a path to make a difference.In this workshop, you'll discover a new way to engage with the market and most of all, you'll find that the way forward doesn't have to be an endless grind. Through a series of thought-provoking lessons, real-world examples, and practical exercises, Godin will guide you in developing a strategic mindset that embraces change and leverages the power of systems thinking. You'll learn how to identify opportunities, create value for your audience, and develop resilient strategies that adapt to the ever-changing landscape. Whether you're an entrepreneur, marketer, or simply someone looking to make a positive impact, this course will equip you with the tools and insights needed to navigate complexity and create meaningful change. Join Seth Godin on this transformative journey and unlock your potential to make a difference in the world.
