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所在平台: Udemy |
课程主页: https://www.udemy.com/course/think-like-an-entrepreneur-d/
课程评论：没有评论
**课程名称：** 创业心理学：像创业者一样思考！ **课程概述：** 本课程专为有志创业但缺乏勇气，或已是创业者并希望了解自身思维模式的学员设计。课程将深入剖析创业者的认知机制、启发式思维和认知偏差，借鉴最新的创业心理学研究成果，并结合创业者的实际经验。 您将学习并熟悉诸如模式识别、创业机会原型、信号检测、调节焦点、反事实思维、升级承诺、代表性启发式、过度自信等多种创业者思维方式。这些思维方式有些对创业至关重要，有些则与企业运营息息相关。部分思维方式在创业初期有益，但可能阻碍创业成功；另一些则是成功的决定性因素，但在创业初期可能起到一定的抑制作用。 课程结束后，您将能够清晰地辨别不同认知机制在创业过程中的利弊，理解它们何时对创业有利，何时会产生负面影响。掌握这些知识，您便能真正地“像创业者一样思考”。 **立即加入，开启您的创业思维之旅！**
If you have the intention of starting a business, but you do not dare to do it, or if you are already an entrepreneur and you want to understand the way your mind works, this course is the right one for you!In this course, I will tell you exactly what are the cognitive mechanisms of entrepreneurs. Their heuristics and cognitive biases, as it results from the latest studies in Entrepreneurial Psychology.You will learn from the experiences of entrepreneurs. You will become familiar with concepts such as pattern recognition, entrepreneurial opportunity prototype, signal detection, regulatory focus, counterfactual thinking, escalating of commitment, representativeness heuristics, overconfidence, and many other ways entrepreneurs think. Some of them are important for starting a business, some of them are relevant for running a business. Some of them have beneficial effects when deciding to start a venture but they have a negative impact upon entrepreneurial success. Others are determinants for success, but with a rather inhibitory effect in the process of starting a business.At the end of this course, you will understand when certain cognitive mechanisms are beneficial and when they are detrimental for entrepreneurs. Know all these things, and why not, you will think like an entrepreneur.So what are you waiting for? Let's go!
