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所在平台: Udemy |
课程主页: https://www.udemy.com/course/thenarrativestoryselling/
课程评论：没有评论
**课程名称：** Storyselling - Content marketing that results in sales **课程概述：** 本课程旨在提供清晰具体的方法，帮助您提升内容营销的效果，直接驱动销售收入。如果您厌倦了空泛的理论，渴望切实提高业务能力，或者希望在市场营销的谈话中展现更深刻的见解，那么本课程将非常适合您。课程结构紧凑，分为5个平均时长5分钟的课程单元，每个单元至少包含3个您可以立即实践以增强内容影响力的 actionable insights。这些并非泛泛之谈，而是实实在在您可以采取的行动。课程还包含一个介绍部分和额外的奖励课程，进一步深化对营销内容的理解。 由 The Narrative 制作，本课程风格生动有趣，视觉效果丰富，并通过大量故事来传达核心理念。课程旨在激发灵感，更重要的是，它将为您带来一系列您可以立即开始执行的具体策略，让您的内容营销工作事半功倍。 **目标受众：** * 任何职位、职责或兴趣与内容相关的人士。 * 各类规模企业中的营销人员。 * 销售团队、公关团队以及对内容营销感兴趣的沟通专业人士。 * 内容营销领域的新手和资深从业者。 * 任何希望其内容投资能通过产品/服务/解决方案的销售收回并带来回报的人。
The purpose of this course is to share clear and specific ways to make your content more effective when it comes to impacting the bottom line.sales revenue. Take this course because you're tired of talking theory, and want to improve at what you do. Or, because you want to add more to you next conversation on marketing than sound bites. Expect to learn more and quickly because course is split into 5 lessons averaging 5 minutes each. Each lesson contains a minimum of 3 things you can do now to make your content stronger. These aren't tips, they're no-foolin' actions you can take. We've thrown in an intro that shares some of these and a bonus lesson too! The course is produced by The Narrative, so it's fun, heavy on the visuals, and shares most of its lessons via stories. It's designed to inspire, but more importantly to leave you with specific things you can start doing (as early as today) to make your content work harder for you. The people who will benefit most from our lessons include: - anyone with content in their title, responsibility, or general interests - marketers at companies large and small - sales groups, pr teams, and communication types with an interest in content marketing - students of content both new and old - anyone who wants the money they spend on content, to come back to them via the sale of their product/service/solution/etc,
