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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-user-researchers-guide-to-ux-discoveries/
课程评论:没有评论
**课程名称:** 用户研究员的UX探索指南 **课程概述:** 本课程是任何敏捷用户体验(UX)项目的起点——探索阶段的入门指南。随着越来越多的组织采用敏捷项目管理来设计产品和服务,UX研究在其中扮演着至关重要的角色。 本课程将深入探讨: * **探索阶段的真正含义:** 明确探索阶段的目标和价值。 * **进行探索的原因:** 理解为何要在项目初期进行用户研究。 * **探索团队的组成:** 了解一个典型的探索团队成员及其职责。 * **用户招募渠道:** 掌握寻找和招募目标用户的有效方法。 * **常用的研究方法:** 学习一系列实用的用户研究技术。 * **整合与呈现:** 如何将研究结果有效地汇总并汇报给团队。 完成本课程后,您将能够自信地指导您的组织或客户完成他们的首次产品或服务探索。 **目标受众:** 本课程不仅限于拥有UX专业知识的用户研究员。如果您是产品负责人(Product Owner)、项目经理(Project Manager)、业务分析师(Business Analyst)、内容设计师(Content Designer)、UX设计师(UX Designer)、开发人员(Developer)或任何希望参与产品或服务设计和重塑的人,本课程都将为您提供宝贵的见解和指导。即使您不是用户研究专家,也能从中受益,了解UX探索的全过程。 **课程亮点:** * **实用工具包:** 提供一系列可下载的模板,包括探索/研究计划、访谈框架、用户画像、服务蓝图、旅程地图、共情地图等,帮助您开始自己的探索实践。 * **实践经验分享:** 课程内容基于讲师在公共和私营部门的实践经验,提供真实世界的案例和获取成功的技巧。 * **强调价值:** 课程将阐述探索阶段为何是至关重要的,它能如何为未来的项目节省时间和成本,并最终提升用户满意度。 * **敏捷导向:** 课程内容紧密结合敏捷开发流程,帮助您理解并在实践中应用UX研究。
The discovery phase is the starting point for any agile User Experience (UX) project. More and more organisations are adopting agile project management when designing products and services and UX research is vital in supporting this.But what does this mean for the User Researcher? In this class we'll explore what the discovery phase looks like, including:What discovery really meansThe reasons to conduct a discoveryWhat the discovery team looks likeWhere to recruit usersThe common research methods...and how to bring it all together and present back to the teamAt the end of the class, you'll be able to confidently guide your organisation or client through their first discovery.Some questions you might have:01 - Do I need to be a user experience expert to take this course?Definitely not. You will need a basic understanding of user research, but I try to provide a simple guide to all the things that make up a discovery and the tasks you'll likely perform. Think of it as a tour of the flow of a discovery phase, with real-world ideas for getting it done and examples from my own experiences. I'll give you a list of avenues for recruiting users, a checklist of research techniques you can perform and a set of downloadable templates to get you going. My aim is to give you a blueprint for your own discovery phase.02 - I'm not a user researcher so is this relevant to me?Absolutely! Service design is rarely a 1-person event. This is for anyone wanting to understand what a UX discovery is. If you're a Product Owner, Project Manager, Business Analyst, Content Designer, UX Designer, Developer or similar, then you'll likely work on a discovery at some point. Anyone looking to build or redesign products and services will get something from this course. I've put this course together from the User Researchers point of view as that's the hat I wear but, ultimately, the same processes and end goals apply to all the team on a discovery. 03 - Why have I never heard of a discovery phase?In the private sector, a discovery phase can be seen as a waste of time and money and are often avoided. I 100% believe this is a mistake and is exactly why I created this course. All UK government projects follow the government digital service standard. As part of that standard, teams are expected to follow the agile delivery approach. That starts with a discovery phase, before usually moving onto other phases such as Alpha, Beta and Live. That's where my experience comes from - I've conducted many discoveries across many different types of product and services, in both the public and private sector, and I want to show you how this intense period of research will almost certainly save time and money in the future and produce a happier end user!04 - These are the templates I include:Discovery / research planSample interview frameworkInterview write-up guideFindings log with sample session write-upPersona templateService blueprintJourney mapEmpathy mapResearch debt reportA research findings playback slide deckYou don't have to use these templates. If you're already researching and producing outputs then you'll likely have your own. I've included them to give you a feel for how I document the research when conducting discoveries myself. If you've not created some of these before then feel free to use them in your own research.I hope that sounds exciting. I love discoveries and cannot wait to show you how fun and rewarding they are!