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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-ultimate-sales-management-masterclass/
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课程名称：《终极销售管理大师班》 课程概览：欢迎加入《终极销售管理大师班》！在本综合课程中，您将学习到关于领导和管理成功销售团队的所有知识，无论团队规模如何。凭借超过20年的丰富经验，本课程将为您提供全面的销售管理知识。 课程内容包括： 1. 销售管理中的领导力 - 领导与管理的区别 - 评估与发展领导能力 - 以身作则的力量及案例研究 2. 销售团队管理 - 招聘与雇佣销售代表 - 培训和入职指导 - 给予新员工卓越表现的工具 - 销售补偿与激励机制 - 销售区域管理 - 销售绩效评估及关键绩效指标 - 销售团队协作 3. 设定高标准的领导 - 高标准的影响 - 动机的角色及挑战 - 销售动机的心理学 - 常见的动机挑战及应对 4. 销售中技术与有效沟通 - 有效沟通的构成要素 - 定制信息与讲故事技巧 - 有效召开会议及危机沟通 - 跨文化沟通与文化智商 - 远程领导沟通 5. 变革中的领导 - 变革的心理影响及韧性建设 - 有效管理变革与抵抗 - 组织变革的案例研究 6. 危机管理与冲突解决 - 成功的危机管理关键 - 危机管理策略与案例研究 - 销售管理中的冲突解决策略 7. 教练与辅导 - 教练与辅导的区别 - 有效实施教练与辅导 - 常见挑战与解决方案 8. 销售培训与学习发展 - 实施有效的销售培训计划 - 持续学习的文化 - 成功与失败的衡量 该课程通过真实的案例研究和经验分享，帮助学员获得实践理解，并不断创新销售管理的最佳实践与趋势。加入我们，走向销售管理的成功之路！
Welcome to The Ultimate Sales Management Masterclass! Riding the Sales Management Wave. In this comprehensive course you will learn everything you need to know about leading and managing a succesful sales team, no matter the size. Benefit from 20+ years of experience, all packed into one course. We'll cover everything about: Leadership in Sales ManagementLeadership vs. Management Assessing and Developing Your Leadership SkillsLeading by Example & the Power of ModelingCase study in Leading by ExampleSales Team Management Recruiting and Hiring Sales Representatives Training and OnboardingEquipping your New Hires for ExcellenceSales Compensation and IncentivesSales Territory Management Sales Performance Evaluation and Key Performance IndicatorsSales Team CollaborationSetting High Standards as a LeaderThe Impact of Setting High StandardsThe Role of MotivationThe Psychology of Sales MotivationCommon Motivational Challenges and How to Navigate ThemCase Studies in Sales MotivationTechnology in Sales MotivationEffective CommunicationThe Components of Effective CommunicationTailor Your MessageStorytelling as a Leadership ToolEffective Meetings and PresentationsEffective Crisis CommunicationCross-Cultural Communication & Cultural IntelligenceRemote Leadership CommunicationCase Studies in Effective Leadership CommunicationLeading Through ChangeThe Psychological Impact of ChangeBuilding of Change ResilienceThe Resilience Mindset Lead Change EffectivelyManage Resistance and the Challenges it bringsNavigating Organizational ChangesCase Study in Organizational ChangeCrisis Management and Conflict ResolutionKey Aspects of Successful Crisis ManagementCrisis Management StrategiesCase Study: Crisis ManagementCrisis Management SkillsConflict ResolutionStrategies for Conflict Resolution in Sales ManagementPreventing ConflictsCase Study: Successful Conflict Resolution in Sales ManagementCoaching and MentoringCoaching vs. Mentoring: Understanding the DifferencesImplementing Effective Coaching in Sales ManagementImplementing Effective Mentoring in Sales Management Common Coaching and Mentoring Challenges and SolutionsSales Training and the Role of Learning & Development Workshops, Coaching- & Trainings SessionsImplementing Effective Sales Training ProgramsCreating a Culture of Continuous LearningThe Role of Learning and Development (L & D) Continuous Improvement Measuring Success and FailureLearning from Failures and The Post Mortem AnalysisBenchmarking for Competitive AdvantageCase Study: Studying and Innovating Industry Best Practicesand Innovations and Trends in Sales Management.All backed up by 20+ succesful years in sales and over 15 years in effectively leading large omni-level sales teams on multiple continents. The course also includes real life case-studies and examples, which help with practical understanding.
