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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-ultimate-public-relations-masterclass/
课程评论：没有评论
课程名称：《终极公共关系大师班》 课程简介： 本课程将为您提供成为公共关系专业人士所需的所有技能和知识。课程内容丰富，包括案例研究、统计数据、检查表、模板以及实践活动，使理论学习更具实用性。课程的第一部分介绍了公共关系（PR）的定义及其对任何企业的重要性，以及过去十年PR领域的变化和发展，这些变化让PR变得比以往更有趣和相关。 接下来，您将学习在制定成功的公共关系战略之前需要进行的所有研究。课程将教您如何使用ChatGPT或其他生成式人工智能平台创建故事，以强化品牌信息并吸引目标受众的注意。随后，我们将探讨确保故事有效传达给正确人群所需的各种策略，包括媒体关系、社交媒体、奖项、活动和视频等，同时您将学习如何为不同的受众撰写内容。您将有机会创建媒体名单并撰写您的第一篇媒体提案。 课程还将指导您如何将所有学习内容整合成一个全面的公共关系和沟通战略，明确您的行动计划、目的及实施方式。此外，我们将涵盖公共关系工作的伦理和法律考量，这是您在PR领域的一项重要知识。 最后，课程将探讨如何在公共关系事业中取得成功，包括如何寻找优秀工作、选择专业领域以及如何最大化成功的机会。 课程附加福利： 加入我们的独家Facebook群组，或在Instagram上与经验丰富的公共关系专业人士互动，您将获得来自讲师的帮助。同时，完成课程后，您将获得我为PR专业人士整理的50个顶级工具清单。
This course will equip you with everything you need to become an expert public relations professional. It's packed full of case studies, statistics, checklists, templates and practical activities that bring the theory to life.The first section of the course introduces PR and shows you why it is valuable to any business and how it has changed over the last 10 years - there have been some exciting developments that have made PR more interesting and relevant than ever before.Then, we look at all the research you need to do before you plan a winning PR strategy.You'll then learn how to work with ChatGPT (or other genAI platforms) to create stories that reinforce your brand messaging and capture your audience's attention.Next, we look at all the tactics required to ensure that your stories genuinely reach the right people: from media relations to social media, awards, events and video. And we'll cover how to write for different audiences. You'll get the opportunity to create a media list and to write your first media pitch. Then you will learn how to bring this all together into a comprehensive public relations and communications strategy that shows what you're going to do, why you're going to do it and how you're going to do it.We then cover important concepts that you will absolutely need to understand if you're going to work in PR: the ethical and legal considerations of PR activity.Finally, we look at how to have a successful PR career, including how to find a great job, choose your specialist area and how to maximise your chances of success.Bonuses includedGet help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group, or interacting on Instagram. Get my list of my 50 top tools for PR pros after you have completed the course.
