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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-ultimate-guide-write-a-press-release-for-social-causes/
课程评论：没有评论
**课程名称：** **终极指南：为社会公益撰写新闻稿** **课程概述：** 本课程旨在教授学习者如何撰写有效的新闻稿，以提升社会公益组织或社会企业的知名度和可信度。课程强调，尽管社交媒体普及，传统媒体的报道仍然是赢得公众、捐赠者、支持者、志愿者和政策制定者信任的关键。新闻报道能够增加组织的公信力，因为大多数社交媒体内容仍以BBC、CNN、纽约时报等传统媒体为信息来源。 课程指出，新闻稿是与媒体沟通的重要工具，记者通常会要求提供新闻稿来了解故事。然而，许多现有新闻稿存在形式或内容上的问题，如被写成公告、散文或广告，未能引起媒体关注。 **课程内容：** * **核心技能：** 学习撰写新闻稿的全过程，包括格式、内容和新闻价值判断。 * **新闻视角：** 掌握新闻写作技巧，如同记者一般撰写新闻稿，从而获得媒体尊重和信任。 * **媒体洞察：** 了解新闻编辑室的运作方式，学会用媒体行业的语言进行有效沟通，提高获得媒体报道的可能性。 * **策略规划：** 学习规划和选择正确的发布时间。 * **资源构建：** 指导如何免费或付费建立媒体名单。 * **附加工具：** 提供包括模板在内的12个资源，涵盖从策划到发布的各个阶段。此外，还将介绍如何撰写照片发布和媒体咨询。 * **学习方式：** 课程采用简短、聚焦、易于理解的格式，避免冗长但抽象的课程。 **课程目标：** 通过本课程，学习者将能够独立撰写出符合新闻行业标准、能够吸引媒体关注的新闻稿，从而有效地为社会公益项目提升知名度和支持。 **创建宗旨：** 课程创建者的愿望是赋能那些致力于创造社会变革的“好消息大使”，帮助他们在新闻媒体上讲述他们的故事，为社会转型争取更多的意识和支持。
Why Bother With a Press Release? Why Not Only Use Social Media?Imagine a TV news crew covering your story. Citing news coverage for your organization or social business from either local or national media impresses donors, supporters, volunteers and public policy makers. Hearing your story from a traditional news outlet versus your posts on social media increases your credibility with your audience.While most people do get their news online, the majority of social media still uses traditional news media like the BBC, CNN, New York Times, and local media among others as sources.If you want to create social change, you'll need to raise awareness through the news media. And, one of the most important tools to reach them is still the press release. When you call a newsroom to pitch your story idea, the first question they'll ask is, "Can you send us your press release?"But in my extensive experience in media relations, I have seen press releases written like announcements, essays or ad copy - fluff pieces that make the news media frown (and me, too!).What You'll LearnIf you've never written a press release, it can feel overwhelming. This course takes you by the hand, step by step, through in-depth training needed to write a newsworthy press release.In this course, you'll ….Not only learn about formatting and press release content, but you'll receive journalism writing tipsDiscover how a newsroom operates so you can communicate with the news media in their language and improve your chances of gaining media attention. Learn what makes a story newsworthy!Walk through a planning process to distribute your press release at the right timeLearn how to build your media list for free or with paid resourcesDownload 12 resources including templates to guide you from the planning to distribution stages of your press releaseGet more media tools from the press release family: how to write a photo release and media advisoryRather than sitting through an 8-hour course that is overwhelming and still leaves you with only concepts whose application you still have to figure out, this course provides short, focused training in a simple to understand format.You'll gain the respect and credibility of the news media by writing a press release like a journalist!Why I Created This CourseMy passion is to equip a corps of Good News Ambassadors, those working on the frontlines of creating social change. There are many charities and social businesses that carry lanterns of hope through their services into blighted communities. My job is to teach them how to tell their stories through the news media to raise awareness and support for social transformation.
