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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-ultimate-guide-to-funnel-optimization/
课程评论：没有评论
课程名称：《漏斗优化终极指南》 课程概述： 新创企业的失败往往不是因为技术无法实现，而是因为无法获得客户。该课程基于西北大学MBA课程的教学，揭示了聪明的新创企业用于快速增长的秘密。通过本课程，您将深入了解顶尖新创企业所运用的技术和工具，掌握超过150个您可以立即使用的具体想法，以吸引更多客户并确保他们的回头率。系统性和可靠的用户增长驱动能力将为您提供巨大的竞争优势。无论您是希望推动增长的创始人，还是想要获取这些技能的员工，本课程都将显著提升您的工作效率。 课程内容包括： - 客户漏斗的概念及其重要性 - 如何组织团队以准备实现增长 - 吸引第一批1000名客户的策略和战术 - 超过75个获取新客户的创意 - 针对特定领域创建引人注目的内容 - 优化网站以适应搜索引擎时最重要的因素 - 如何高效地在社交媒体上进行市场营销，避免浪费时间 - 无需雇佣代理公司即可进行公关宣传 - 付费获取广告的使用场景及需避免的情况 - 吸引潜在客户采取行动的策略 - 驱动着陆页面转换的最重要因素 - 如何利用电子邮件培养潜在客户并逐步转化 - 设计引导流程以确保良好的首次体验 - 用户留存的最重要工具 - 如何在产品中构建有效的推荐循环 该课程将为参与者提供实用的技巧和知识，帮助他们有效地促进用户增长和客户维护。
Startups don't fail because they can't get the technology built. They fail because they can't get customers. Based on material taught to MBA students at Northwestern University, one of the top 5 graduate programs in the country, this course uncovers the secrets smart startups have been using to rapidly grow. At the conclusion of this course, you'll have a solid understanding of the techniques and tools leveraged by top startups, as well as over 150 specific ideas you can immediately use to get more customers and keep them coming back. Knowing how to systematically and reliably drive user growth is a tremendous source of competitive advantage. Whether you're a founder looking to jump start your growth efforts, or an employee looking to acquire these skills, this course will give you a huge increase in effectiveness. During this course, we'll discuss: What the customer funnel is, and why it's important. How to organize yourself and your team to prepare to grow. Strategies and tactics for getting your first 1000 customers. Over 75 ideas for acquiring new customers. How to create compelling content targeted to your niche. What really matters when optimizing your site for search engines. How to avoid wasting time and efficiently market on social media. How to do public relations without hiring an agency. When to use paid acquisition (and more importantly, when not to.) How to get prospective customers to take action once you've driven them to your site. The most important factors that drive landing page conversion. How to leverage email to nurture leads and convert them over time. How to design your onboarding process to ensure a pleasant first time experience. The most important tool in your toolkit for retaining users. How to build effective referral loops into your product.
