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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-ultimate-google-tag-manager-course-beginner-to-advanced/
课程评论：没有评论
**课程名称：** Google Tag Manager 终极课程：从入门到精通 **课程概述：** 本课程是关于 Google Tag Manager (GTM) 的全面指南，从基础概念到高级应用。课程包含 41 个详尽的视频课程，旨在让您 100% 理解 GTM 的工作原理，并能将其应用于个人在线业务或为客户管理 GTM 账户。 **您将学到：** * **GTM 基础：** 了解 GTM 是什么、为何需要 GTM，以及创建 GTM 账户。 * **GTM 安装：** 掌握 GTM 的五种安装方法，并针对 Wix、WordPress、Shopify、Squarespace 等平台进行具体设置。 * **GTM 界面与最佳实践：** 熟悉 GTM 界面，学习命名规范和常用最佳实践。 * **主流平台集成：** 设置 Google Analytics 4 (GA4) 事件、Google Ads 再营销、Facebook Pixel。 * **数据跟踪与分析：** * 实现自定义事件跟踪，如时间触发标签、滚动距离跟踪。 * 跟踪出站链接点击。 * 配置简单的 Google Ads 转化跟踪。 * 利用内置变量和用户自定义变量。 * 深入理解各种触发器类型。 * 跟踪按钮点击、JavaScript 错误，以及用户是否查看特定内容。 * **Data Layer 应用：** 学习 Data Layer 的概念，如何在 GTM 中使用 Data Layer 来获取和传递数据，包括动态数据添加和自定义事件。 * **高级 GTM 功能：** * 学习使用 Custom HTML Tag 执行 HTML 和 JavaScript。 * 掌握 Container 的共享、导出和导入功能。 * 学习在发布新版本前进行测试和调试。 * 处理可能遇到的常见问题。 **课程特色：** * 41 个详细视频课程 * 涵盖 GTM 所有功能，包含实际操作演示 * 学生专属讨论区，可随时提问 * 终身访问权限 * 30 天 100% 退款保证 本课程旨在帮助您掌握 GTM 的各项技能，从而有效地管理您的数字营销跟踪和分析。
Hi Guys,Welcome to my Ultimate Google Tag Manager Course: Beginner to Advanced!In my course you will learn everything about Google Tag Manager. I have created video lessons on every feature of Google Tag Manager. You will get to see the real practical implementation of how to use every feature of this product.This is the most detailed course on Google Tag Manager you will ever find on the internet. I have created different sections based on different topics of Google Tag Manager and in each section, I have gone in-depth into explaining the concept of each feature and how to practically implement it in Google Tag Manager.This course will give you a 100% understanding of Google Tag Manager and after going through this course you will be capable of applying these concepts in building your own online business or handling Google Tag Manager accounts of your clients. At such a low price, you're going to get 41 detailed video lessons. A complete access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!Topics you will learn in this course:- What is Google Tag Manager and Why Do You Need it- Useful Chrome Plugins For Working With Google Tag Manager- Create a Google Tag Manager Account- The Overview of 5 Google Tag Manager Installation Methods- Setup Google Tag Manager on Wix- Setup Google Tag Manager on Wordpress- Setup Google Tag Manager on Shopify- Setup Google Tag Manager on Squarespace- Inject Google Tag Manager Container to any Website- GTM Interface Overview- Best Practices & Considerations- Naming Conventions- Google Analytics 4 Setup & Publishing The First Version- Google Ads Remarketing Setup- Testing & Debugging Before Publishing a New Version- Facebook Pixel Setup- Copy Tag and Export Container- Troubleshooting Problems You Might Encounter- Time Triggered Tags Part 1: Custom Facebook Events For Remarketing- Time Triggered Tags Part 2: Time on Site With Google Events- Scroll Distance Tracking Part 1: The Basic- Scroll Distance Tracking Part 2: Time Triggered- Click Tracking Part 1: Outbound Links- Conversion Tracking Part 1: Simple Google Ads Conversion Tracking- Trigger Types in Google Tag Manager- Built in Variables- User-Defined Variables- Implementing GA4 Event Tag with GTM- Creating a Specific Page Trigger- Storing Measurement ID in User-Defined Variable- Tracking Clicks & Sending to GA4- Adding Details about Clicks and Sending to GA4 Events- Track Button Clicks in GA4 via GTM- Capture JavaScript Errors with GTM and Send to GA4- Tracking if users are viewing a particular section, image, banner etc.- Introduction to Data Layer- Using Data Layer with GTM- Pulling Values from Data Layers- Dynamic Data Addition in Data Layer and using custom event in GTM- Custom HTML Tag - Executing HTML and JavaScript- Share Containers - Export and Import GTM ContainersThank you so much for checking out my course. I look forward to seeing you in the course. So wait no more!Click on the 'Buy now' button and join my course today!! Also check out my other courses!!
