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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-ultimate-google-shopping-course/
课程评论：没有评论
课程名称：针对Shopify商店的高级谷歌购物课程 课程概述： 该课程的创建初衷是为了帮助很多新的Shopify商店老板避免在谷歌购物上浪费大量的时间和广告预算，这通常是由于简单且可避免的问题所导致的，这些问题被称为“金钱陷阱”。金钱陷阱的例子包括仅使用一个谷歌购物广告系列，智能广告系列隐藏了宝贵的搜索词数据，使用无效的Shopify应用程序只能带来“流量”却没有销售，以及数据源未优化等。这就是我创建该课程的原因。课程提供了一套经过验证的系统和逐步的指导，帮助你避免陷入金钱陷阱。 课程受益人群： 本课程适合任何想要提高电子商务店铺表现的人群，尤其是以下人群： - 在线商店老板：新手或已有商店的业主，寻求通过设计专为中小型广告商的系统来增加销售和利润。 - 新手谷歌购物用户：数字营销人员、自由职业者和代理商，寻求有关高级谷歌购物培训和KTC方法的指导。 - 企业家：希望利用谷歌购物开展成功的电子商务业务的产品战略和指导。 - 高价掉货商：希望通过有效的谷歌购物策略迅速上手，缩短成功的时间。 - 亚马逊卖家：希望拓展线下市场，通过KTC方法结合亚马逊PPC数据来瞄准高回报的谷歌搜索，推动流量至自己的Shopify商店。 课程内容重点： - 避免浪费广告支出和代价高昂的错误。 - 引导学员跳过试错阶段，快速实现盈利。 - 提供设置和独特策略的逐步指导，帮助从谷歌购物快速获得盈利销售。 - 采用关键词目标广告策略（KTC方法），减少广告支出65%，提高利润。 讲师介绍： Kurt Prosser是一位前工程师和俄亥俄州立大学MBA毕业生，现为分析型营销师。他是Easton Digital的管理合伙人，该公司专注于为中小型电子商务企业提供谷歌购物服务。自2012年以来，Kurt帮助超过500位商店老板从谷歌购物中扩大规模和最大化利润，同时他自己还有多个年销售额超过七位数的亚马逊品牌。 总结： 本课程旨在为Shopify商店老板提供成熟且有效的谷歌购物策略，帮助他们迅速提升销售和利润，同时避免常见的营销错误。通过系统的培训，学员将掌握在谷歌购物中成功的关键要素。
Why I Created This Course?Many new Shopify Store Owners waste countless hours and thousands of ad dollars "trying to figure out" Google Shopping with little or no results. Often times, the issues that are holding them back are simple and avoidable...we call these "Money Traps"! "Money Traps" include only using only ONE Google Shopping campaign which shotgun your ad spend all over the place, using Smart Campaigns which hides your valuable search term data, using wasteful Shopify apps that deliver "traffic" but no sales, not optimizing the data feeds, etc, etc.unfortunately, there are too many to list!This is why I created this course. It gives you our proven system and step-by-step instructions to get you started on the right track and avoid countless hours and those painful "Money Traps".Who Can Benefit From This Course?Anyone can use the knowledge found in The Ultimate Google Shopping Course and apply it to their eCommerce store. People who would benefit most from purchasing this course are:Online store owners: New or established store owners looking to grow their sales and profits with a proven system designed for small to midsize advertisersAnyone new to Google Shopping: Digital marketers, freelancers and agencies looking for advanced Google Shopping training and instructions for the KTC Method™Entrepreneurs: Who are looking for product strategies and guidance to create a successful eCommerce business using Google ShoppingHigh Ticket Dropshippers: Get started on the right track and short cut your success with a winning Google Shopping strategy that works for your productsAmazon Sellers: Looking to grow off Amazon? Use the KTC Method™ with your AMZ PPC data to target high ROI google searches and drive them to your Shopify storeAVOID WASTED AD SPEND & COSTLY MISTAKESFaster Path to Profits.Skip the Trial & Error Learning CurveGoogle Shopping is one of the best channels for small to midsize eCommerce stores, but there many "money traps" that can waste your ad spend and cost you countless hours of wasted time. Get access to our set-by-step Setup & Unique Strategies to drive Profitable Sales from Google Shopping fast! PROVEN STRATEGY TO SCALE SALES AND PROFITSOur Unique Strategy.Cuts Wasted Ad Spend by 65% and Grows ProfitsOur Keyword Targeted Campaign Method (KTC Method™) for small to midsize eCommerce stores helps increase your sales and profits by shifting your ad spend to the best keywords and traffic! It is sort of like fishing with a fish finder or underwater camera as oppose to mindlessly casting your fishing line in the water and hoping to catch a fish.Who is Kurt ProsserKurt Prosser is a former engineer and Ohio State MBA grad who turned analytic marketer. He is the managing partner of Easton Digital. Easton Digital specializes in Google Shopping for small to mid-size eCommerce businesses. Since 2012, Kurt has helped over 500+ store owners scale and maximize their profits from Google Shopping. He also owns multiple Amazon brands selling over seven figures annually.
