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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-ultimate-food-and-restaurant-business-course/
课程评论：没有评论
### 终极餐饮与餐厅商业课程：创业与经营深度指南 这门Coursera课程《终极食品与餐厅商业课程》(The Ultimate Food and Restaurant Business Course) 旨在为餐饮业新手、现有餐厅/咖啡馆/食品摊位经营者以及行业投资者提供一个全面的创业与经营蓝图。课程由经验丰富的行业专家精心打造，他们拥有深厚的行业知识和实操经验，能帮助学习者识别知识盲点，显著提升成功几率。 课程内容涵盖了成功餐厅业务的关键要素，包括： * **核心理念与品牌故事:** 构思并打造引人入胜的商业理念和品牌故事。 * **市场营销:** 制定有效的营销策略，吸引并留住顾客。 * **财务管理:** 理解和掌握餐饮业务的财务运作。 * **选址策略:** 选择最适合餐厅经营的地点。 * **人才招聘与保留:** 建立高效的团队，并有效管理员工。 * **信息技术应用:** 利用IT工具优化运营。 课程包含 **12个视频模块**，并提供 **69页的下载资源**，形成一本宝贵的实践工作手册，供学习者随时参考。 此外，课程还汇集了多位英国知名且成功的餐饮业专业人士的宝贵见解，他们通过简短且极具启发性的视频分享了各自的创业经验和建议，其中包括： * **Will Beckett (Hawksmoor)** * **Sophie Bathgate (Sophie's Steakhouse)** * **John Wood (Kitchen Cut)** * **Megan Burroughs (Bourne & Hollingsworth Buildings)** 每个章节的结尾都包含来自 **Sam Harrison** 的最新建议，他于2019年11月在伦敦开设了他的第三家餐厅 Sam's Riverside。课程的投入已超过30,000英镑，当学生完成课程至少20%的内容后，还将获得更多视频建议的访问权限，其中部分内容将深入探讨Sam Harrison在新冠疫情及封锁期间的宝贵经验。 本课程将为学员提供一个坚实的知识体系，助力他们在竞争激烈的餐饮市场中脱颖而出。
The Ultimate Food & Restaurant Business Course is aimed at those new to the hospitality business as well as those already operating restaurants, café & food stalls as well as sector investors. The course covers all the key building blocks for launching and running a successful restaurant business. The course will help you identify gaps in your knowledge and significantly improve your chance of success. Critically for you the course has been built by people who know the restaurant business backwards and have been there, done it and got the t shirt!The 12 video modules cover areas such as your Big Idea & Story, Marketing, Finance, Site Selection, Recruitment & Retention and IT. The course is accompanied by 69 pages of further advice in the form of downloadable resources which together build into a valuable workbook for you to keep and reference.Well known successful UK hospitality professionals including Will Beckett of Hawksmoor, Sophie Bathgate of Sophie's Steakhouse, John Wood from Kitchen Cut & Megan Burroughs from Bourne & Hollingsworth Buildings have kindly donated their wisdom and advice in short inspirational informative videos. Each section closes with the latest advice from Sam Harrison who opened his third restaurant Sam's Riverside in Hammersmith, London in November 2019. Over £30,000 has been invested in the Course so far and when students complete at least 20% of the Course we provide access to even more video advice, some covering Sam's experience with COVID and lockdown.
