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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-ultimate-digital-marketing-toolbox-for-digital-dinosaurs/
课程评论：没有评论
课程名称：《数字营销工具箱：适合数字恐龙的终极课程》 课程概述：您是否是一名快速消费品（FMCG）或CPC营销经理，偶尔觉得在数字营销方面自己像个数字恐龙？您是否对科技和行业术语感到困惑？尝试过很多课程，却只是学会如何在社交媒体平台上点击按钮或购买广告，而没有真正理解背后的策略？那么您来对地方了。在这门课程中，我将教您如何在数字世界中思考营销，特别是如果您来自传统的快速消费品营销。课程内容将避免冗长的视频演示，如如何设置Facebook页面，因为这些知识您可能已经具备，而这里有其他更适合的课程。 课程分为四个部分：目标（WHY）、目标受众（WHO）、信息内容（WHAT）和沟通渠道（WHERE）。 1. **WHY（目标）**：我们将讨论开展数字营销活动的原因以及希望达到的目标。学习如何在Facebook、YouTube、Google、TikTok、LinkedIn、Twitter等相关平台上设定目标及其对营销活动的影响。 2. **WHO（目标受众）**：在这一部分，我们将探讨目标受众或数字人群的概念，以及数字旅程。这一工作将为后续的内容和触点规划奠定基础。您将学习数字营销的基本概念，如数字旅程和营销漏斗，并深入了解再营销、精准营销和自定义受众等特定定位活动。 3. **WHAT（信息内容）**：一旦明确了主要受众，我们将讨论沟通活动的信息或内容。在这一部分，我们将分析各种数字广告和实施案例，学习最常用的广告形式，包括Facebook广告、TikTok标签挑战以及Google的Performance Max等。 4. **WHERE（沟通渠道）**：此部分将探讨我们选择通过哪些数字触点与目标受众沟通的理由和方法。您将学习如何通过了解人们使用平台的方式来进行数字媒体规划。 此课程提供可供下载的完整epub手册，供您进一步参考，此外还包含多个测试以帮助您检查理解程度。
Are you a FMCG / CPC marketing manager and sometime feel like a digital dinosaur when it comes to marketing? Do you feel overwhelmed by technology and jargons everyone else seems to talk about? You tried many other courses only to end up learning how to click buttons on a social media platform or buy an advertising but without understanding the strategy behind it?You're in the right place. I will teach you how to THINK about marketing in a digital world. Especially if you come from traditional FMCG marketing. And, I promise, I will not bore you with endless videos on how to set up a Facebook page, I assume you know it already, plus there are many other courses here that are better than this.This course is divided into four sections: WHY, WHO, WHAT and WHERE.We will begin with the WHY as we discuss OBJECTIVES here. Why are we conducting a digital marketing campaign, and what do we hope to accomplish? Learn how the most relevant platforms like Facebook, YouTube, Google, TikTok, Linkedin, Twitter, look at setting objectives and the implications on what we can do on those platforms with marketing activities.Then, we will discuss WHO: the TARGET, or digital persona, and the digital journey. This work will serve as the foundation for subsequent content and touchpoint planning. In this section you will learn fundamental concepts in Digital marketing like Digital Journey and Marketing Funnel.Moreover you will learn about specific targeting activities, like re-marketing, precision marketing and custom audiences.Once we have a clear understanding of our primary audience, we will proceed to the WHAT, or the message or content of our communication campaign. Here, we will examine various examples of digital advertisements and executions.In this section you will learn about the most frequently used types of ads in each of the most relevant digital platforms from Facebook ads to TikTok hashtag challenges to Performance Max on Google.The WHAT leads to a discussion of the WHERE, or the digital touch-points through which we choose to communicate with our target audiences. We will examine why and how we will select one platform over the other.In this section you will learn how to think about digital media planning by understanding how people use the platforms.This course comes with a full epub manual you can download and use for further references plus a number of quizzes to check your understanding.
