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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-startup-spin-method-get-free-pr-with-zero-experience/
课程评论：没有评论
**课程名称：The Startup SPIN Method: Get Free PR with Zero Experience** **课程概述：** 本课程专为创业者和初创公司创始人设计，旨在教授如何在没有预算、经验或人脉的情况下，通过免费的公关（PR）活动为企业赢得媒体曝光和宣传。讲师Jenny是一位经验丰富的创业者和传播专家，她将分享自己创立消费品初创公司时，如何在短时间内通过自主媒体推广，使公司获得全球顶级媒体报道的实战经验。 **核心内容（SPIN方法）：** 课程将在90分钟内深入讲解SPIN方法，这是一个分步的实用指南，被用于帮助初创公司获得全球媒体关注。SPIN方法包括： * **S - STORY (讲述故事)：** 如何以记者喜欢的方式讲述你的公司故事。 * **P - PITCH (定位推介)：** 根据时事热点和记者兴趣，量身定制推介内容，撰写吸引记者的标题。 * **I - INTERESTS (记者兴趣)：** 预测记者需求，将你的公司融入热门话题讨论。 * **N - NETWORK (人脉网络)：** 联系正确的媒体人，放大你的声音。 **具体学习内容：** * 自助公关的优势 * 设定可实现的公关目标 * 撰写吸引记者的故事和标题 * 如何将公司融入热门话题 * 何时何地向谁发送有效的推介邮件 * 撰写新闻稿和创建新闻编辑室 * 定制化的媒体名单创建 * 定位自身为行业思想领袖 * 建立个人和企业的信誉与信任 **目标学员：** 希望通过低成本或零成本方式提升品牌知名度和可信度的初创公司创始人、市场营销人员及公关初学者。
Welcome to the fast-paced world of PR for entrepreneurs and startup founders! I'm Jenny, a startup founder, and communications expert. My foray into PR began when I launched my own consumer startup. My team and I wanted publicity to build brand awareness and credibility, but we didn't have the budget to hire a PR agency. So we took a leap of faith and pitched the media ourselves. Within a month of launching, we were featured in top news outlets worldwide.In this bite-sized course jam-packed with information, I'll show you how to pitch yourself to the media and earn coverage and publicity for free, even if you have no budget, experience, or connections.In under 90 minutes, you'll learn the SPIN method, the step-by-step playbook I've used to get startups-including my own-featured in top press worldwide. Use SPIN to tell your company STORY, tailor your PITCH to trends and journalist INTERESTS, and reach out to the right NETWORK to amplify your voice.Specifically, we'll cover:The benefits of doing PR yourselfSetting achievable PR goalsTelling your story in a way journalists will loveWriting slam dunk headlines that journalists WANT to readAnticipating journalist needs and inserting yourself into trending conversationsSending a compelling pitch at the right time, to the right audienceWriting a press release and designing a press newsroomCreating a media list customized to your specific needsPositioning yourself as a thought leaderBuilding credibility and trust for you and your business
