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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-sales-conversation-from-opening-to-closing-and-beyond/
课程评论：没有评论
课程名称：《销售对话：开场、异议、成交及其他》 课程概述： 《销售对话》是一门全面的销售培训课程，旨在提升您的销售技能，助力销售职业发展。该课程包含11集内容，深入探讨销售过程的基本原理，结合先进的沟通技巧和个性评估工具，帮助您在今天竞争激烈的市场中取得成功。超过六小时的知识内容以简短易于观看的形式呈现，结合引人入胜的对话和动画，增强学习体验。 在本课程中，您将学习如何与关键决策者建立联系，穿越“门卫”，确保销售工作能够触及目标受众。课程覆盖销售对话的各个方面，从开场到吸引人的销售演讲，处理销售异议，直至成功成交。无论是冷拨电话还是面对面拜访，掌握开场、谈判和成交技巧，将帮助您更快取得成功。 主要学习内容包括： 1. **销售基础与原则**：了解专业销售的基本原则，并在多种情境中有效应用。 2. **个性在销售与沟通中的重要性**：了解自己的个性如何影响销售沟通风格，并学会如何适应不同客户以增强互动。 3. **销售中的积极倾听**：掌握积极倾听的艺术，这在成功的销售对话中占据80%的比例。 4. **非语言沟通技巧**：学习肢体语言及其他非语言暗示在建立信任与融洽关系中的重要性。 5. **克服“门卫”**：识别“门卫”的角色，并运用策略有效接触他们以接近决策者。 6. **打造强而有力的销售演讲**：开发引人注目的销售演讲，结合独特的卖点与清晰的价值主张来吸引观众。 7. **战略性提问技巧**：通过战略性提问引导对话，了解客户需求并收集重要信息。 8. **处理销售异议**：掌握有效的技巧，顺利处理和克服销售异议，将挑战转变为机会。 9. **成功成交**：学习有效的策略，自信地完成销售交易，并建立长期的客户关系。 10. **建立客户关系**：理解如何在售后培养关系，以实现重复购买和推荐。 本课程将为您提供功能强大且实用的销售工具，帮助您在销售领域茁壮成长。
"The Sales Conversation" is a comprehensive sales training course designed to transform your sales skills and elevate your sales career. This 11-episode series delves into the fundamentals of the sales process, leveraging cutting-edge communication techniques and personality assessment tools to help you succeed in today's competitive market. With over six hours of informative content delivered in short, easy-to-watch segments, this course combines engaging conversations and animations to enhance your learning experience.In this course, you will learn how to navigate through gatekeepers and establish connections with key decision-makers, ensuring that your sales efforts reach the right audience. We cover every aspect of the sales conversation, starting from the opening moments to delivering compelling sales pitches, handling sales objections, and ultimately closing deals successfully. Whether cold-calling or visiting in person, opening the sales conversation, negotiating or closing, these techniques will help you succeed sooner.Key Areas Covered:Sales Basics and Fundamentals: Understand the fundamental principles of professional selling and how to apply them effectively in various scenarios.Personality in Sales and Communication: Discover how your personality influences your sales communication style and how to adapt to different clients for better engagement.Active Listening in Sales: Master the art of active listening, which accounts for 80% of a successful sales conversation.Non-Verbal Communication Skills: Learn the importance of body language and other non-verbal cues in building trust and rapport with prospects.Overcoming Gatekeepers: Identify the role of gatekeepers and strategies to engage them effectively to reach decision-makers.Crafting Powerful Sales Pitches: Develop compelling sales pitches that combine unique selling points with clear value propositions to captivate your audience.Strategic Questioning Techniques: Use questions strategically to direct the conversation, uncover client needs, and gather vital information.Handling Sales Objections: Gain proven techniques to address and overcome sales objections smoothly, turning challenges into opportunities.Closing Sales Successfully: Learn effective strategies to close sales deals confidently and build long-term customer relationships.Building Customer Relationships: Understand how to nurture relationships post-sale for repeat business and referrals.
