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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-roadmap-sales-strategy-course/
课程评论：没有评论
课程名称：道路销售策略课程（The ROADMAP Sales Strategy Course） 课程概述：您是否在成交销售时感到困难？也许是时候尝试使用这个经过验证的流程了。无论您是在面对面的销售、电话销售还是视频通话中，这个流程都可以帮助您提高销售转化率。您可以根据自己的业务定制适合自己的销售策略，切勿跳过任何步骤，因为每一步都是建立在前一步的基础上。请认真倾听并做笔记。R.O.A.D.M.A.P. 是一种经过验证的策略，您可以在发现电话、面对面会议或Zoom会议中使用。课程将逐步指导您如何应用R.O.A.D.M.A.P. 销售策略于您的业务之中，使您能够赚取更多的利润并产生更大的影响。 R.O.A.D.M.A.P.框架包括以下步骤： 1. 建立关系（Rapport）：在互动的前30到60秒内，您将塑造整体氛围，并最终决定销售通话的成功。给人留下良好的第一印象。 2. 识别障碍（Obstacle）：找出对方面临的挑战和问题，他们的痛点是什么。 3. 理解愿望（Aspiration）：明确客户的需求和愿望，了解他们想要什么，以及为何想要这些。 4. 展示未来（Demonstration）：通过展示过去客户成功的案例，向客户展示您的产品或服务能够带来的未来成功。 5. 匹配（Match）：在呈现机会之前，确保客户与您的产品或服务匹配，以保证结果。 6. 提出请求（Ask）：如果双方匹配，就提出购买机会，营造一种获得成果的独特机会。 7. 激励行动（Pull）：通过创造道德上的稀缺性和紧迫感，推动客户采取行动，例如提供限量名额或附加奖励。 此课程旨在帮助销售人员掌握系统性的方法，提升出售能力与业绩。
Are you struggling to close sales? If so, it might be time to try using this proven process. Whether you are selling in person, on the phone, or over a video call, this can be used to increase your sales conversion rate. Customize one for you and your business. Do not skip steps. Each step builds upon the other. Listen and take notes. The R.O.A.D.M.A.P. is a proven strategy you can use to close discovery calls, in-person meetings, Zoom calls, you name it. The steps are universal. This course will step-by-step walk you through the R.O.A.D.M.A.P. Sales Strategy & how to apply it to your business. So use this process to make more money and impact. Here is the R.O.A.D.M.A.P. framework: Step 1: Rapport - Your first initial 30 to 60 seconds of the interaction will often dictate the overall vibe and, ultimately, the sales call success. Make a good first impression.Step 2: Obstacle - Figure out what is holding them back. What are they struggling with? What is their weakness? What are they looking for help with? Find the pain in their life.Step 3: Aspiration - Figure out what they actually want. Identify their dreams and aspirations and determine why they want what they want. This is crucial! Make sure you clearly understand this, as you will be using it later in the convo.Step 4: Demonstration - Demonstrate their future success with your product or service. Use past stories of similar clients who have used your product or service and achieved results. People need case studies and social proof to know what is possible for them. Showcase their successes and paint the picture for them.Step 5: Match- Before presenting the opportunity, you want to make sure this prospect is a good match for your product or service in order to ensure results. Don't skip this step. Make sure you are serving those you know you can get results for. Step 6: Ask - If it is a fit, make the ask. Present them with the opportunity to purchase your product or service. Frame the sale as a uniquely excellent opportunity for them to get results in whatever they are lacking or struggling with, and then congratulate them with genuine excitement. Step 7: Pull - The key is to create ETHICAL scarcity and urgency. People often need a little pull in the direction of taking action. For example, you can give them the necessary incentive by offering only a limited number of spots in your program, offering only a limited quantity of products, or offering them a valuable bonus for signing up on the call.
