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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-retail-design-approach-for-the-best-shopper-experience/
课程评论：没有评论
**课程名称：** 最佳顾客体验的零售设计方法 **课程概述：** 本课程将带您踏上一段旅程，首先从深入审视品牌、其特色、需求、未来及营销策略、销售风格以及顾客的浏览方式等方面入手，提出一系列关键问题，以获得全面的了解，为零售设计的执行奠定坚实的基础。这一基础框架是创造“魔法”和最佳顾客体验的关键。 随后，课程将引导您深入顾客体验的每一个环节，确保您能全面把握和满足顾客的理性与情感需求，并深刻理解如何在任何店铺环境中，通过信息传递、吸引、激发兴趣和提供帮助，来引导顾客完成他们的购物旅程。 每个环节都将通过不同行业的实例进行详细阐述，并配有实用的检查清单，供您随时回顾。 **课程目标：** 完成本课程后，您将对顾客体验有透彻的理解，能够为任何客户、任何业务创造出完美的店面外观、橱窗、入口、区域划分、家具、收银区、色彩搭配、材料选择、声音设计和品牌形象等。
This course will take you on a journey that starts by stepping back and asking yourself many questions related to the brand, its features, its needs, its future strategies, its marketing strategies, its selling style and its customers browsing approach so to have a complete picture before you start. This step is crucial for the future of any retail design execution as defining the fundamental framework first is where you can start create magic and the best shopper experience.You will then be taken through every single step of the customer's experience so that you are addressing all rational and emotional features, and you have a full understanding in how to inform, attract, tease and help them throughout their journey within any store environment. Each step is described with examples from different industries and is completed with a precise check-list you will always be able to look back at, at the end of each section.At the end of the course, you will have a perfect understanding of the shopper experience so to be able to create the perfect façade, windows, entrance, zoning, furniture, cashier, colour palette, materials selection, sound and branding etc., for any client and for any business.
