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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-psychology-of-marketing-and-communication/
课程评论：没有评论
课程名称：市场营销与传播心理学 课程概述：本课程首先简要介绍了沟通过程，以理解在营销活动中激励消费者行为的因素。课程重点在于理解不同的营销技巧和策略，这些技巧和策略能够影响我们作为消费者的行为，并探讨如何创新以达到更好的效果。此外，还详细阐述了识别、接触和有效沟通目标受众所需的机制。 情感与信息处理以及决策过程息息相关，沟通在其中扮演着重要角色，无论是通过语言、设计，还是通过上下文的广告，潜移默化地目标指向消费者将品牌和颜色与特定情感联系起来，以实现具体目标。课程还将探讨不同策略，既有助于打造品牌，也分析了利用消费者行为趋势的转化技巧。 研究表明，了解我们在社会环境中所参与的模式可以研究消费者行为，从而确定营销活动的成功与否，使其更加流行。课程旨在帮助学员识别这些行为，并剖析一些策略，以助力其实现转化目标。
To Begin the course starts off with a brief description of the process of communication, in order to understand what triggers consumer behavior when being targeted by a marketing campaign. This course prioritizes understanding different marketing techniques and strategies that are used and can be innovated that influence our behavior as consumers, moreover, it elaborates on the mechanisms needed to identify, reach, and communicate effectively toward the desired target audience. In many ways our emotions are tied up with the way we process information as well as our decision-making process, communication plays a big part in that process whether it was through wording, design, or context advertisement subliminally targets our tendencies to correlate brands and colors with specific emotions to achieve specific goals. Furthermore, this course is about identifying different strategies that not only help market your brand but more so analyzes conversion techniques that capitalize on consumer behavior tendencies. Research suggests that consumer behavior can be studied by familiarizing yourself with patterns that we engage in a social context to determine the success of a marketing campaign by making it popular. This course aims to help individuals identify these behaviors and dissect some of the strategies to help them achieve conversion goals.
