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所在平台: Udemy |
课程主页: https://www.udemy.com/course/the-power-of-upselling-side-selling-and-down-selling/
课程评论：没有评论
**课程名称：** 向上销售、交叉销售与向下销售的力量 **课程概述：** 本课程聚焦于三种能够同时提升利润和客户体验的销售技巧：向上销售、交叉销售和向下销售。 * **向上销售 (Upselling)**：指鼓励客户购买比其原先选择的更昂贵或更高端的产品版本。销售人员应强调这些升级产品带来的更优功能和益处，从而提升客户的使用体验。此举不仅对客户有利，也能增加交易总额。 * **交叉销售 (Cross-selling)**：指在客户购买主要产品时，推荐与之配套的互补产品。例如，购买智能手机时推荐保护壳，以打消客户对手机意外损坏的顾虑。 * **向下销售 (Down-selling)**：指当客户对高价产品犹豫不决时，提供价格更低的选择。例如，推荐去年代的汽车型号而非当季新款。 这三种销售策略的共同点是能让各方都满意。商家增加了收入，而客户则真实地感受到交易带来了更佳的体验。这是一种真正的“双赢”模式，而非强迫推销、压迫或欺凌客户。所有客户都应感到自己做出了正确的决定，同时商家也通过帮助客户实现了利润增长。
This course is about three sales techniques that will increase profits while at the same time enhance customer experience.They are upselling, cross-selling, and down-selling.Upselling is when a sales person encourages their client to purchase the more expensive or premium version of the product they've selected. The sales person must reassure the client that by buying that upmarket product, they are getting better features and benefits that will enhance their experience with the product they just bought. The intelligent sales person is always pointing out how this is good for the customer. This process will increase the total value of the transaction for the seller, too.Cross-selling is when a complimentary product is suggested to go along with the main purchase. For example, if a customer buys a smart phone, the sales person might suggest a protective case to go along with the phone. The idea is to give the customer peace of mind that their newly purchased product will be protected if the phone is dropped.Down-selling is about suggesting a lower-priced option when a customer is concerned about the cost of the higher-priced item. An example would be offering last years car model instead of this years.In all three cases, everyone is pleased. The merchant is increasing revenue while the customer genuinely feels they are getting an enhanced experience from the transaction.The term "win-win" is often thrown around a little too loosely, but in these three styles of selling, everyone walks away with something better.What upselling, cross selling and down selling is not is high pressure, brow beating, or bullying a customer into buying or up grading their purchase.All customers must truly walk away feeling they made the right move for themselves while merchants upped their profits by helping their customers.
